Australian Regional Retailer Of Foodstuffs - Myassignmenthelp.Com

Question: Talk About The Australian Regional Retailer Of Foodstuffs? Answer: Introducation Webbs Stores is an Australian provincial retailer of groceries. The fundamental server farms of this retailer are in Melbourne and Sydney. The other provincial server farms are in Brisbane, Wagga, Auckland, Port Macquarie and Bathurst. They have chosen to take distributed computing in their business. The principle issue that Webbs Stores are confronting is the operational multifaceted nature, application intricacy and the executives of information (Almorsy, Grundy Mller, 2016). They have thought of shutting their server farm in Auckland as opposed to supplanting or refreshing the current framework. The administrations and the information are moved to the cloud. They are additionally wanting to run a Risk and Security Workshop to evaluate the security dangers, dangers and the plausible strategies for control required for mixture cloud. The report traces the concise portrayal of the contextual investigation of Webbs Stores. It covers the upsides of movement of information from MS SQL Server 2012 R2 database to IaaS case in cloud. It additionally covers the dangers that are related for the movement of information and administrations with appropriate subtleties (Garg, Versteeg Buyya, 2013). The report further portrays the usage of cloud in reinforcement and for the expulsion of records. The last piece of the report gives a depiction about the method of securing access to the administrations for moving to the cloud. Legitimate proposals are likewise given in the report. Conversation Webbs Stores are moving their information and administrations from MS SQL Server 2012 R2 databases to an IaaS occurrence in the cloud. The kind of cloud security strategy that can be sent for ensuring the basic database in the wake of moving to an IaaS occurrence in an open cloud is the approval and verification (Hashizume et al., 2013). Distributed computing is the method of using the system of a few remote servers that is facilitated to control, store and procedure information on the Internet. Confirmation is the system to empower trust in the characters of the clients. The Security Assertion Markup Language or SAML is an open standard information position that are used for confirmation in distributed computing. Approval is the authorization given to an endorsed individual or hierarchical body to get to any private information or administration. Webbs Stores is managing high security information and administrations. It is obvious that the position won't allow to get to their inform ation and administrations. The security strategy of validation and approval will give them overabundance security and there will be incredibly low odds of the information being hacked (Malawski et al., 2013). Additionally, distributed computing modules are incredibly sheltered and made sure about and along these lines it very well may be guaranteed that if Webbs Stores will move their MS SQL Server 2012 R2 database to an IaaS example, they ought to embrace verification and approval security strategy. Advantages and Issues of Deployment Webbs Stores is taking confirmation and approval strategy for the security of their information in the cloud. They will get a few advantages on the off chance that they will send this specific approach in their association. The primary focal points of this approach are as per the following: I) Scalability: This security strategy gives magnificent adaptability to the database (Li et al., 2013). This will be very useful to the organization. ii) Flexibility: Another principle preferred position of this security strategy is that the whole framework gets adaptable. iii) Cost Effective: The third bit of leeway of this security strategy is that the support cost becomes lower and subsequently can be guaranteed as savvy. iv) High Security: This is the most significant advantage if this strategy. The security level is incredibly high, which makes it well known for all association (Arora, Parashar Transforming, 2013). The confirmation and approval strategy permits just approved clients to get to the information in validated servers. Be that as it may, disregarding the previously mentioned advantages, verification and approval strategy experiences a few issues (Tao et al., 2014). The issues that Webbs Stores can have in the wake of conveying this security strategy are as follows:i) Complexity: The fundamental issue that is looked in the wake of sending this sort of security is the multifaceted nature. The confirmation and approval once in a while become very intricate after it is deployed.i) Brute Force Attacks: This is another perilous issue that is confronted when this sort of security is conveyed (Wei et al., 2014). Animal power assaults are amazingly perilous for any authoritative databases. It opens the route for gatecrashers and programmers and the information can be spilled. iii) Storage: When secret phrase validation is utilized, the usernames and passwords ought to be put away in a database for verification purposes. Putting away of these passwords are done in a specific database. The capacity can be effectively hacked and the passwords and the usernames can be handily taken. iv) Encryption: Encryption is compulsory for this kind of security (Garg, Versteeg Buyya, 2013). Be that as it may, there is a high possibility that symmetric or the deviated key would be lost and the client can be in issue. Dangers for Migration Dangers and dangers are apparent and regular in the event of information movement. Webbs Stores is moving their database to an IaaS occurrence out in the open cloud. A few dangers can happen if there should arise an occurrence of database. The dangers that applies to the database are as per the following: I) Data Loss: This is the chief hazard that comes into account when information movement is finished. There is a high possibility that the information would be misfortune when the information is being moved (Hashem et al., 2015). The database may lose the information totally. ii) Corruption of Database: There is consistently an opportunity that the database would be tainted. This kind of hazard is extremely normal in relocation of information. The database even can't be recuperated any more. Webbs Stores ought to be cautious before they move their information. The IaaS Infrastructure The dangers applied to the Infrastructure as a Service database are as per the following: I) Insider Threats: The primary hazard that is applied to the IaaS occurrence while movement of information is the insider dangers (Hashizume et al., 2013). An IaaS database in an open cloud permits and empowers inside chairman to get to the whole database and information. Webbs Stores should be cautious enough before relocating their information. ii) Denial of Service: This is another significant hazard that can occur if there should be an occurrence of moving the information in IaaS framework. At the point when a customer uses the cloud assets, the administration nature of different customers are corrupted. The programmers utilize this chance and use all the common assets to hinder the framework and even deny the cloud administrations (Malawski et al., 2013). This sort of assault is known as disavowal of administration or DoS assault that keeps the customers from getting to the assets. The Communications There are a few dangers in correspondences between the Webbs Stores and the IaaS database. They are as per the following: I) Data Breach: This is the principle chance that can happen while correspondence among IaaS and Webbs Stores (Fernando, Loke Rahayu, 2013). Information can be handily penetrated while relocation. ii) Incompatible Database: This is the second kind of hazard that can happen while correspondences among IaaS and Webbs Stores. Database ought to be good so that there exists no issues. Cloud for Backup and Removal of Records Webbs Stores ought to back up their information occasionally. In any case, there are scarcely any dangers that can occur while this reinforcement. They are as per the following: Security: This is the most widely recognized hazard while backing up of information is finished. Information gets lost and can never be recuperated once lost. Power over Data: When information is supported up, the customer of the cloud deals with that information (Hashem et al., 2015). This occasionally ends up being dangerous as the cloud supplier gets total access and command over that information. He probably won't be believed individual and information can be burglary. Webbs Stores may confront a few dangers while putting away their information in the distributed storage. The dangers identified with this are as per the following: Security: This is again the most well-known hazard if there should be an occurrence of distributed storage. There is a high possibility that the information would be lost and can't be recuperated (Wei et al., 2014). In addition, quite possibly the information can be robbery or hacked. Absence of normalization: Vendors don't keep a standard arrangement of rules and conventions for business support. In this way, Webbs Stores should choose their merchant cautiously to evade any sort of capacity dangers. Webbs Stores may experience a few dangers while recovering their information from the cloud (Dinh et al., 2013). The dangers applied to recovery of information are as per the following: Information Leakage: There is a high possibility that the information can be spilled while recovery. This sort of spillage is very normal in the event of open cloud. Sneaking around: This is another most basic hazard if there should be an occurrence of information sneaking around in cloud. The programmer or the interloper can sneak around in or investigate the information while recovery of information is finished. Cloud catastrophe recuperation or DR is the technique for reinforcement and recuperation of information, which is utilized for keeping up and putting away of the electronic records for a safety effort (Li et al., 2013). Cloud reinforcement assumes an exceptionally noteworthy job in cloud catastrophe recuperation plan. At the point when Webbs Stores is moving their information to the cloud database, the DR plan encourages them to improve the procedure. They don't need to move everything rather in the event that they will just move their capacity. The fundamental bit of leeway that Webbs Stores will get is that subsequent to conveying cloud back up is that a duplicate of their information will be sent in an open system to an offsite server (Rahimi et al., 2014). A supplier of outsider, who charges, ordinarily has this server to the clients. The fundamental preferred position of reinforcement and reestablish system is that the information can be effectively supported up. It will be useful to Webbs Stores as there will be a degree for sponsorship up of information. This will change the whole arrangement of database of this organizatio

Peoples and Civilizations of the Americas

Name: John Kindley| Class: GH AP Y (Even)| Date: November third, 2012| Chapter 12, Peoples and Civilizations of the Americas, 200 †1500| Pages 306 †331| | Classic-Era Culture and Society in Mesoamerica, 200 †900:| | * Remarkable development created| | * Different language + legislative issues, yet brought together by material culture, strict convictions + practices, and social structure| Classic Period| * Classic period (based upon Olmec and other civilizations)| | * Social classes with unmistakable roles| * Hereditary governmental issues + strict elites controlled towns + villages| | Teotihuacan:| | * Powerful city-state in focal Mexico (100 B. C. E. †750 C. E. )| Religion| * Religion = revered numerous divine beings + lesser spirits, Sun + Moon| | * Human penance = saw as consecrated obligation to the divine beings and essential| | to the prosperity of society| Farming| * Chinampas = raised fields along lakeshores to increment agriculture| Politics| * No proof f or single ruler; partnerships between tip top families| | The Maya:|Location| * Maya = progress amassed in the Yucatan Peninsula, | Guatemala, and Honduras, however never unified| | * Contributed for the most part in math, space science, and the calendar| | * High pyramids + castles = intended to amazement the majority that came| Decoration| * Maya = cherished decoration| | * Infused fighting with strict meaning| | * Society = patrilineal| Contributions| * Devised expound schedule framework, idea of 0, and writing| End of Classic Era| * Maya urban communities declined because of battle for assets, which lead to| | class strife and warfare| | * Connection with the Mesoamerican social orders because of finding out about the Aztecs in grade 8| * Have visited Mayan urban areas in Mexico, and have seen sanctuaries in genuine life| * Question: didn’t the Arabs build up the idea of 0? | The Postclassic Period in Mesoamerica, 900 †1500:| | * No single clarification for fall of T eotihuacan and Mayan centers| | The Toltecs:| | * Powerful postclassic realm in focal Mexico (900 †1175 C. E. )| Origins| * Origins = obscure (either satellite or transient populations)| | * Used military triumph to make ground-breaking empire|Reason for decline| * Fell by inward force battles and military danger from the north| | The Aztecs:| | * Altepetl = ethnic state in antiquated Mesoamerica that was the | normal political structure square of that region| Society + Politics| * Calpolli = gathering of up to hundred families that filled in as a building| | square of an altepetl (controlled land allotment + charges + nearby strict life)| | * Tenochtitlan = capital of Aztec Empire; in an island in lake Texcoco| | Mexico City made on remains of Tenochtitlan| * Aztecs = AKA Mexica, made realm (1325 †1521 C. E. )| * Aztecs constrained crushed people groups to give merchandise + work as tax| Aztec Women| * Women = held bunches of influence; held in high regard; held positions | | like educators and priestesses; seen as originators of ancestries, including| | the illustrious line| | * Merchants become rich, yet can't turn out to be high nobility| Economic systems| * Tribute framework = framework in which vanquished people groups were constrained to| | pay charge in types of products and work; help advancement of huge ities | * Did not utilize cash; utilized trade instead| | * Aztec religion = requested expanding quantities of human sacrifice| * Connection to Aztecs as I found out about them in grade 8| * Noted the familiarities between the Mesoamerican social orders, which additionally had distinct| contrasts as well| | Northern Peoples:| | * Classic period finishes around 900 C. E. | * Transfer of water system and corn horticulture - > invigorated advancement in Hohokam and Anasazi society| | Southwestern Desert Cultures:| | * Anasazi = significant culture in southwest US (700 †1300 C.E. )| * Anasazi constructed multistory living arrangements , and adored in | underground structures (called kivas)| Anasazi women| * Women = shared agrarian errands, experts in numerous specialties, | answerable for food planning and childcare| Anasazi region| * Anasazi = pack in Four Corners region| | Mound Builders: The Hopewell and Mississippian Cultures:| Political structure| * Chiefdom = type of political association; administered by inherited leader| (Chiefdom)| who had authority over assortment of towns + towns; in view of blessing giving | and business links| * Political association + exchange + hill building proceeded by the| | Mississippian culture (biggest city = Cahokia)| Ansazi +| * Environmental changes caused annihilation of Anasazi +| Mississippian| Mississippian cultures| Decline| | Andean Civilizations, 200 †1500| | * Environment = sucks for making civilization| | * Amerindian people groups of Andean = delivered a portion of the most| | socially complex + politically propelled social orders in Western Hemisphere | Cul tural Response to Environmental Challenge|How they adapted| * Domestication of llamas and alpacas| | * Farmed at various elevations to diminish dangers from frosts| Social + political | * Ayllu = Andean genealogy gathering or family based community| groups| * Ayllu = establishment for Andean accomplishment; individuals = obligated| | to help individual individuals (thought as siblings and sisters)| | * Mit’a = Andean work framework dependent on shared commitments to help| | family and work in the interest of the ruler and strict associations | Gender distinction| * Men = chasing, military assistance, government| | * Women = material creation, agribusiness, home| Harsh atmospheres of Andean human advancements = like brutal condition of North American| pioneers | * Anasazi + Mississippian culture = one of hardly any developments that didn't fall due to outside| pressures| | Moche:| | * Moche = progress of north shoreline of Peru (200 †700 C. E. )| * Built broad water syste m systems + noteworthy urban centers| | overwhelmed by block temples| Political + social| * Did not set up formal realm nor brought together political structure| * Moche society = religious + delineated; clerics + military pioneers | had concentrated riches + power|Decline of Moche| * Moche focuses declined because of long haul atmosphere changes| | * Wari = new military influence, socially connected to Tiwanaku| | * Wari added to the vanishing of the Moche| | Tiwanaku and Wari:| | * Tiwanaku = name of capital city and domain fixated on the region| | close to Lake Titicaca in current Bolivia (375 †1000 C. E. )| * Llamas = pivotal for upkeep of significant distance exchange relations| | * High nature of stone masonry| * Stratified society controlled by an inherited elite| | * Used military to expand their control over enormous religions | The Inca:| | * Largest and most remarkable Andean domain (Cuzco = capital)| | * Initially a chiefdom - > went in to military developmen t in 1430s| | * Inca thriving relied upon tremendous groups of llamas + alpacas| | * Hereditary head of ayllus included women| | * Had prisoner taking framework for politics| * Each new ruler started his rule with success (legitimize authority)| | * Khipus = arrangement of hitched shaded strings utilized by preliterate| | Andean people groups to transmit information| | * Did not deliver new advances; expanded monetary output| | * Civil war debilitated the Inca just before European arrival| | * Noticed that essential divine beings for some, social orders were Sun divine beings and agrarian gods| * Pressures from inside took out the Inca society; like other societies| * Khipus = like the one that Aztecs used| |

Role Of Religion Dr. Faustus Essays - Deal With The Devil

Job Of Religion Dr. Faustus Religion in the Legend of Dr. Faust Brad Showmaker FMS 107w 1 March 2001 Dr. Faust is a legend from the sixteenth century that tells the story of a man that offers his sole to the fallen angel for non-human forces. This legend is affected when that it was composed. During the sixteenth century religion had a huge job on the general public. It had influenced everything from Government to regular day to day existence for individuals. This story was set in the territory of Europe. Which had a vigorously strict impact. The Faust legend utilizes the idea of dark enchantment and witchcraft. This was frequently identified with the villains work in this time because of the job of religion in the public eye. To add to the convictions or mistrusts there were numerous sad events going on at the time like the Black plague and war and the little development away from religion that many feel was welcomed on by the demon. During times of hardship numerous individuals go to religion to assist them with getting thought the ruff times or they drive away from it in wonder why the ruler could do such heartbreaking things. Never the less the narratives arrive at both side of the range. In the event that the individuals had confidence in the master vigorously they could place the legend in the viewpoint that this impact of the fallen angel taking the feeble yet enticements of intensity that are not humanly conceivable. Then again on the off chance that you feel that occasions are hard and you wonder why things happen to great individuals that follow the master it can show how somebody would succumb to the fiends deeds. Sorrow and bitterness are considered during this opportunity to be shortcoming tha t the fallen angel will in general get on wanting to accumulate the individual up to accomplish his messy work. During this time journalists would compose stories or plays with the impact of the general public in their works. So this would make religion be a huge piece of this story. In two unique understandings of the legend of Dr. Faust Christopher Marlowe and Goethe both have substantial impacts of religion in their plays even idea they have contrasts. Christopher Marlowes, Dr. Faustus Christopher Marlowe was an accomplished man with a degree in godliness much like his account of Dr. Faustus. Which I feel gave him understanding to have the option to compose the play. In addition to the fact that he had the degree in heavenly nature he was believed to be an Atheist, which in this time was believed to be crafted by the fiend. His convictions didn't follow the standard for religion. This wound up being the reason for what numerous today contend was the reason for his demise and that it was faked. In Christopher Marlowe's Dr. Faustus the fundamental character battles with the absence of information that he thinks he has, also, the impact of the considerable number of passings that were brought about by the plaque. This pained Dr. Faustus since he felt at one time that he had the information that he could go to a medication that would have spared the individuals from death. He assumes that he has fizzled and has persuaded himself that he has not information and that he will never pick up the sort of information that he longs for. Here he is debilitated into going to dark enchantment and trusting that it will give him the information that he looks for. This causes the a shrewd soul named Mephostophilisto show up and attempt to energize Dr. Faustus to give him twenty-four years for the forces that Dr. Faustus looks for, even idea Mephostophisto will not reveal to him the privileged insights of the maker the ruler. The entire thought of exchanging his sole structure powers is an i dea that is presented in the good book. In Matthews Gospel the fallen angel offers Christ an arrangement were the villain would give him the entirety of the realms as an end-result of his enduring in the afterlife. This is the entire plot behind the tale of Christopher Marlowes Dr. Faustus. Impacts of religion are likewise appeared in sodality by the way that piece of the demonstrations occur during Easter and the restoration which thus takes us back to the idea of the impact

Cultural Experience At Thai Temple Beliefs & Rituals Of The Buddhists - 825 Words

Cultural Experience At Thai Temple: Beliefs & Rituals Of The Buddhists (Essay Sample) Content: NAME; Thailand Temple 24TH October 2018 Time: 10:30 AM Cultural experience at Thai temple Thai temple cultural experience was very enjoyable as it was about something new I had not had a chance to visit. Buddhism was the main religious culture practiced in the temple. It is a very unique and unusual religious service compared to other religions I have had experience before. My main objective of visiting the temple was to understand the beliefs, behaviors, rituals, and routines of the Buddhists. Buddhism was founded approximately two thousand five hundred years ago by Siddhartha Gautama. I discovered that Buddhism was founded with the aim to end suffering. Buddha, who is believed to be the founder of the religion, began the Buddhism as a way to find happiness, wisdom, compassion, joy, and equality in life (Princeton, pg 1). It was prevalent to me that Buddhism is a religion that focuses on an individual and the actions of the person. The event confirmed my prior thoughts and expectations of a Buddhism service. It was just similar to what I had initially envisioned their services. The temple surrounding was very interesting and calm. The Buddhist spent more time chanting the scriptures than interacting with others, something which was contrary to my thoughts. It was very surprising that the service was conducted with very little music. Ideally, many of the religious services involve instrumentals and music. However, the Buddhist did not have any musical instruments apart from little singing from the people. Devotional practices play an important role in the Buddhism service. Some of the practices involve bowing, giving offerings, pilgrimage and chanting. Buddhism also has basic religious practices which involve; meditation, chanting, and Metta. It is believed that Buddhism was founded on meditative techniques in order to encourage mindfulness and awareness (Princeton, pg 2). Chanting is often done in different languages and is therefore translated for easy understanding. Buddhist dedicate chanting services to the sick, suffering, hungry, and those experiencing pain. Metta, on the other hand, involves loving-kindness meditation (Princeton, pg 3). The Metta concept was first directed to one’s self, then to a benefactor, followed by a friend and finally enemy. The Metta concept was different to other religions such as Christian. The Buddhist activities during the service were very calming, and soothing. The chanting of the scriptures was so enjoyable and soothing which made the learning and listening easier. Surprisingly, there was minimal interaction among the Buddhist during the service and this made it a little bit difficult to relate. Minimal interaction with the people inside the temple made me understand the culture more, however it was so uncomfortable for me to handle. Despite the interaction challenge, the rest of the activities performed in the temple were comfortable. This experience taught me how to be open-minded and I became more interested to discover more concerning Buddhism. Buddhism is often based on five rules that result in achieving moral life and happiness. All in all, it was a positive experience that I enjoyed most of the activities in the temple. The religious service was similar to other services I have attended before. However, I may not choose the Buddhism religion. My experience better shaped my understanding of the Buddhism culture. It helped me to have a clear understanding of the confusion that many people often ascertain that Buddhists often have statues of the Buddha at places of worship and in their homes. The Buddhists made it clear to me that they did not worship the statues. The statues are just placed in the temple...

Similarities and Differences of Hilter and Napolean

Founder and leader of the Nazi party, who many describe to be the most insane and trouble causing man in the history of the entire world. Adolf Hitler’s goal was to make Germany the strongest country in the world, which he did, along with most of Europe. His armies of over sixteen million men were standing by his side the whole way. Although he had a large group of followers, he also had an even larger group of people who were against him. Adolf felt that if he did not remove all of the Jews from the face of the earth, he would have been seen as a failure, so he tried, and he tried, and he tried. But in the end, he failed. This then led to him believing that he was a failure, which then led to him shooting himself in the mouth.†¦show more content†¦Besides the fact that he conquered Moscow, the Russians did not surrender. Instead, they burned the city before the French got there, so the shelter and supplies that Napoleon was counting on were destroyed. So, his army h ad to retreat back to Germany, while being chased and hunted by the Russians. The whole Russian campaign ended up as a complete failure. He lost almost all of his 500,000 men that he had started with. In 1810, he divorced Josephine and married the daughter of the Austrian Emperor, Marie-Louise, in a last attempt to improve relations. Upon his return to France, the Prussians, Russians, Swedish, and the British started the War of Liberation against him. His army was soon forced over the Rhine at the Battle of Leipzig. However, the allied armies did not accept the plan and they demanded that the brother of Louis XVI, Louis XVIII, be put on the throne. Napoleon was sent to rule the Island of Elba in 1813 with the British Navy guarding the Island. But, in 1815, he returned to Paris and his old armies quickly gathered around him, already sick of the new king. The allies were threatening to invade France again since they heard of the return of Napoleon, so he quickly organized a new army a nd marched them into Belgium to meet the British and Prussian armies. In Ligny, he defeated the Prussians and then marched to Waterloo to meet the British under Wellington. At first, he was doing well in the battle.

I Have Abide By The Uncg Academic Honor Code Essay

I have abide by the UNCG Academic Honor Code in writing this paper Greta Scalco, RNInterview of a Nurse Leader A leader can be defined as a person who has the ability to influence people to achieve certain goals. According to Marcus Huston (2015), it is very important to understand that a job title does not make a person a leader. Only a person’s behavior can tell us if he/she holds leadership role (p 34). To be a leader, a person must be able to be in front of everybody, taking risks, inspiring other’s actions, advocating for others. The next interview will underline how the manager on medical-surgical floor is working to achieve a better quality of work on her unit, and also, how she is leading her staff in maintaining a safety environment for the patients and for the staff, too. It is well known that teamwork brings the most satisfying results. Therefore, in order to implement a plan, a leader must have a united and dedicated team. The interview started with a very common question., to what extent this manager, as a nurse leader e nsures nursing staff on the unit support patient centered care of individuals and families whose values differ from their own. If there are some barriers to ensure nursing staff support patient centered care, and how she as a nurse leader can improve patient centered care in her unit. Her plan seems to be very interesting and can be used as a model for other units. She said: â€Å"We maintain the same expectations and standard of care

Crime and Society free essay sample

Bessant amp; Watts, (2007) post-modernist theory states that the mass media is â€Å"simply an enormous factory for manufacturing illusions. †(p. 447) In other words that the audience are essentially mindless drones that act as sponges and will soak up all fallacies and untruths. (Bessant amp; watts, 2007) This theory suggests that people are unlikely to think critically about what they see and hear because what is presented is generally just accepted at face value as truth and the manipulation to great. An example of this manipulation is seen in Germany’s propaganda and in particular Hitler’s speeches, in which â€Å"His propaganda experts created an environment in which both the individual and the group lost their identities and were fused into a homogeneous mass. †(Levyatan 2009). Hitler’s aim was to create a â€Å"robot-like following†(levyatan 2009), an audience that wouldn’t think critically or question the mass genocide to come. This was mostly accomplished through careful manipulation of the German public through well thought out techniques designed to illicit a certain response. Levyatan 2009) For example Hitler’s speeches could start out quite dull creating a sense of boredom designed to create complacency only to conclude with a strong conclusion, dramatisation and a sense of immediacy. Chibnall discusses similar techniques that are used by the mass media. Listed below are eight ‘new values’ used often when reporting crime. (Hayes amp; Prenzler, 2012) The first four are immediacy, dramatisation, novelty and titillation. These techniques aim to control and entertain the public. The media’s focuses on reporting mostly exciting, sex and crime driven stories. Hayes amp; Prenzler, 2012) They choose to report them as everyday and individual events that have just happened rather than explaining any historical or social contexts. (Hayes amp; Prenzler, 2012) As a result the audience can believe that this kind of crime is very common and often doesn’t understand the reason or the underlying relationships between victim and offender. The last four are personalisation, simplification, conventionalism and structured access. (Hayes amp; Prenzler, 2012)These techniques are designed to really connect with the listeners and viewers. The media chooses to write stories about people its audience can already personally relate too such as high profile individuals. (Hayes amp; Prenzler, 2012) Then takes complicated and unfamiliar facts, simplifies it and puts it into familiar contexts that the general overall public can understand. (Hayes amp; Prenzler, 2012) Then finally, cites state officials and police officers to give their story credibility. (Hayes amp; Prenzler, 2012) Unfortunately the result is that the public is less likely to question what they are being shown or have heard and mass media consumption leads to exposure to violence which is inflated and simplified. Below are two case studies that explore the relationship between the media and fear of crime. The first is Curtis’s study of ‘Jack the Ripper and the London Press (2001) in which he explores how powerful the written word could be in London and its ability to drum fear into the masses. (Marsh amp; Melville, 2008) He believed the press coverage during the police search for ‘the Ripper’ was responsible for the public’s growing fear. (Marsh amp; Melville, 2008) That the newspapers exaggerated and built on the stereotypical views of the people and how They viewed the east end of London. Marsh and Melville (2008) said it was see as â€Å"a crime and disease ridden, uncivilized jungle. †(p. 3) Curtis’s study indicates that there is definitely a possible link between the media and its fear of crime. However, a survey done in Trinidad shows a distinct lack of relationship between media and crime. (chadee amp; ditton, 2005) The survey consisted of asking the public different questions about crime. It looked at their views and fears of crime and compared it to the amount and different types of media they were exposed too. chadee amp; ditton, 2005) The results concluded that there did not appear to be an obvious relationship between what the people had seen and heard about crime and their views and feelings on the matter. (chadee amp; ditton, 2005) The variation in results would suggest that other variables are at play, perhaps the cross-cultural differences or social context needed to be explored . The Trinidad study concluded that perhaps people in this cul ture viewed the media unreliable, or the news reports were unmemorable and that the frequency of the reports was unreliable. chadee amp; ditton, 2005) The overall evidence; Hitler’s propaganda campaign and the mass hysteria encouraged by the London press explored by Curtis would seem to support the idea that consumers really are susceptible to the media’s influence. It would suggest that listeners and viewers are indeed incapable of seeing through the subtle and effective techniques harnessed by the media. However, the survey done in Trinidad; accessing the lack of relationship between the media and fear of crime clearly indicates that this is not always the case. This suggests that outside social factors need to be taken into account such as a person’s media consumption, how the media is viewed within that culture and the outside social influences on the individual, such as family and friends. To conclude, the fact then remains that despite the overall evidence because other variables have to be accounted for at all it would seem to refute the post-modernist concepts that the public are unable to reflect on what they see and hear within the media.

The Role of Service Industry in the Economic Development of Bangladesh free essay sample

E-mail: [emailprotected] com 3. Assistant Professor, Faculty of Business Administration, BGC Trust University Bangladesh * E-mail of the corresponding author: [emailprotected] com Abstract The Economy of Bangladesh is classified into three sectors. Of these, the average contribution of service sector, industry sector, agriculture sector to the GDP are 49. 33%, 28. 42% and 22. 42% respectively. So, the service sectors contribute most of the development of national economy. The research aims are to analyze the comparative contribution of service sector with other sectors, the impact of trade liberalization of service sector and to provide the recommendations for development of service sector. It is taken a sample of ten years data of GDP from 2000-01 to 2009-10 for analyzing the comparison of service sector with other sectors (industry and agriculture). The average growth rates between service sectors and industry sectors or agriculture sector or total GDP are analyzed with‘t’ test. The average growth rate of service sector, inudsty sector, and agriculture sector are 6. We will write a custom essay sample on The Role of Service Industry in the Economic Development of Bangladesh or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 17%, 7. 49%, 3. 21% respectively. The growth of service sector is more than the agriculture sector but less than the industry sector (result of‘t’ test). The paper also reveals that total trade deficit of service is increasing over the year. The average employment of Agriculture, Industry, Service to total employment are 58. 89%, 12. 39% and 25. 36% respectively. The paper emphasizes for the development of Tourism sector, Software, Transportation and Financial srvice, Education with quality, etc. Keywords: GDP, Service, Agriculture, Industry 1. Introduction The Economy of Bangladesh is growing one. It is basically divided into three basic sectors viz. Service, Agriculture and Industry. Among the Economic Sectors in Bangladesh, Service sector is most important. The contribution of service sector to the GDP is about 50% (Bangladesh Economic Review-2010). So, Service sectors influence the development of national economy. There is a latent demand for services in Bangladesh. To specify the need of services for huge population of Bangladesh, such sectors are to be opened for private entrepreneurs with required control. The enormous contribution of service sector and an increasing trend therein have played an important role in high growth of GDP. The analysis of last few years’ data gives a clear idea on the phenomenon. The contribution of the industry sector to the economy of Bangladesh has been increasing day by day. For the purpose of national income accounting, Bangladesh Bureau of Statistics (BBS) divides the economy into fifteen sectors (Bangladesh Economic Review-2010, Ministry of Finance). 2. Problem statement From the growth of overall size of Economy, it is difficult to identify the significance of specific sector. Proper nurturing of significantly contributory sector, the growth of Economy may be resisted. Previously there was no difference between Services and Products. Service concept is the modern issue in the world. The most of the business is related to services. Even the product itself provides the service to the customers. So the services are the vital issue now. The economic sectors classified by Bangladesh Government are Hotel and Restaurant, Retail trade and Wholesale trade, Transportation and Communication, Real state and Renting, Financial Institution, Public Administration and Defense, Education, Health and Social Services, Community and Personal Services are included under Service Sectors. So they occupy a major share of total economics sectors. As a result, importance of service is significant. For Economic development we always think regarding industry and agriculture sectors rather service sectors. But major sector in the economy is service sector. In the modern world, service is required in every phase of life. People expect better service. Our public sectors 178 Research Journal of Finance and Accounting ISSN 2222-1697 (Paper) ISSN 2222-2847 (Online) Vol 3, No 5, 2012 www. iiste. org including public enterprises are largest sectors in the economy. But these sectors are losing concern. The public sector is unable to provide competitive service. So, people go to private sectors such as financial institutions, transportation, hospitals, educational institutions, and communication media for better service. But the growth rate of service sectors is either below expected level or not as per its importance in the economy. From this research the problems of service sectors are identified. For increasing the living standard of the people the service concept has come to lime light. Service marketing and service management will get the importance to develop the service sectors in Bangladesh. The research aims are to analyze the comparative contribution of service sector with other sectors, the impact of trade liberalization of service sector and to provide the recommendations for development of service sector. 3. Objectives of the Study Some specific objectives are set for this research. The principal objective of this study is to evaluate the comparative position of service sector. To accomplish this basic objective, following specific objectives are set: i. To conduct the comparative analysis of service sector with Agriculture and Industry sectors. ii.. To analyze the impact of Liberalization on Service sectors iii. To provide the recommendations for development of Service sector. 4. Methodology This research has used mostly secondary data have been used for analysis. Data have been collected from Bangladesh Economic Survey, Bangladesh Bureau of Statistics, Bangladesh Bank, World Bank, and Internet web sites, Books, Newspapers, Magazines and Journals. We have used required data for ten years from 2000-01 to 2009-10 for analyzing the contribution of economic sectors, growth rate of each sectors viz. service, industry and agriculture. Data of service export and import from 2004-05 to 2009-10 (five years) and the data of employment contribution for 9 years have been explained. 4. 1 Analysis of data: The data have been analyzed using graph, chart and some other simple statistical tools. The growth rate of service sectors (trend) is shown by graphical presentation. The total contribution of service sectors and sector wise share of major sectors are shown graphically. The average growth rates between service sectors and industry sectors or agriculture sector or total GDP have been compared by student’s‘t’ test. 4. 2 Hypothesis test 4. 2. H 0 : Â µ1 = Â µ 2 (There is no significant difference between the growth rate of service sectors and industry sectors. ) 4. 2. 2 H 0 : Â µ1 = Â µ 2 (There is no significant difference between the growth rate of service sectors and agriculture sectors) 4. 2. 3. H 0 : Â µ1 = Â µ 2 (There is no significant difference between the growth rate of service sectors a nd the growth rate of total GDP) 5. Analysis and Results 5. 1. The Contribution of Service Sector Off all the sectors, service sector is prominent one. Service sector has the growing potential to be driver of sustainable economic growth and significant poverty alleviation in Bangladesh. Service sector in Bangladesh is the largest sector. From the table 2(a), it is observed that the contribution of the service sector is average 49. 33%. It is steady over the period. The contribution of service sectors are 48. 77% in 2000-01 and 49. 90% in 2009-10. Figure-1 demonstrates contribution of different sectors in GDP. The groth rate of srvice sector is steady. The average growth is 6. 17%. The growth rates are 5. 43% ,6. 40%, and 6. 59% in 2001-02, 2005-06, 2009-10 respectively. 5. 2. Growth of Sub-sectors of Service Sector Growth rate of service sector is consistnent and contineous. From the Table 1(b), it is shown that the four sub sectors –(i) Trade (ii) Transport, storage and communication (iii) Realstate renting and other Business activities (iv) Community, social and personal services contribute more in GDP which are 14. 06%, 10. 07%, 7. 98%, 7. 39% 179 Research Journal of Finance and Accounting ISSN 2222-1697 (Paper) ISSN 2222-2847 (Online) Vol 3, No 5, 2012 www. iiste. org respectively. But The growth rate is more for the Education, Banking, Public administration, Transportation which are 8. 42%,8. 13%, 7. 88% ,7. 48% respectively. 5. 3. Comparative Analysis of Service Sector with Agriculture and Industry Sector From the comparative presentation of the sectors, it is found that service sector is sustaiable in terms of growth and contribution to toal GDP. From the Table 2(a), 2(b) and figure -2, it is shown that the average contribution of service sector, industry and agriculute sectors are 49. 33%, 28. 42%, 22. 25% respectively. So, the service sector is the half of total sector of economy. The growth rate of service sector, inudsty sector,and agriculture secture are 6. 17%, 7. 49%, 3. 21% respectively. Here, from the figure-2, it is seen that the contribution of service sector is steady. The contribution of industry sector is increasing with the reducing trend of agriculture sector. Here, aparently it is seen that the average growth rate of service sector is more the agriculture sectors and the total GDP growth and the average gorwth rate of industry sector is slightly more than the service sector. Now we shall statistically test whether the average growth rate of service sector is more than the agriculture sectors and total GDP growth and whther there is significant difference of growth rate between service sectors and industry sector. . Hypothesis test Since in the given data variances of population are unknown and the sample size is small we have used t-test from the table -6. The result of hypothesis test is in table 3. 6. 1. H 0 : Â µ1 = Â µ 2 (There is no significant difference between the growth rate of service sectors and industry sectors. ) Table 3: Paired Samples Test D etails 95% Paired Std. Std. Confidence Differences Deviation Error Interval of the Mean Mean Difference Lower Upper 1. 1152 . 3717 -2. 1783 -. 4639 t df Sig. (2tailed) Pair 1 Growth rate of Service sector Growth rate of Industry sector -1. 211 Growth rate of Service sector Growth rate of Agriculture sector Growth rate of Service sector Growth rate of Total GDP sector 8 3. 554 .007 Pair 2 2. 7722 1. 2957 . 4319 1. 7763 3. 76826. 419 8 . 4806 . 1602 7. 3847E- . 6650 1. 845 8 02 .000 Pair 3 .2956 .102 Source: Compiled by authors through SPSS The table value is -2. 306 So, the calculated value (-3. 554) is outside the critical region. So, the alternative hypothesis is accepted. There is significant difference between the growth rate of service sector and industry sector. The growth rate of industry is more than that of service sector. 6. 2. H 0 : Â µ1 = Â µ 2 (There is no significant difference between the growth rate of service sectors and agriculture sectors) The table value is 2. 306. The calculated value(6. 1. 77) is outside the critical region. So, the growth of service sector is more than the growth of agriculture sector. 6. 3. H 0 : Â µ1 = Â µ 2 (There is no significant difference between the growth rate of service sectors and total GDP) The table value is 2. 3306. The calculated value (t=1. 84) is inside the critical region. So, the null hypothesis is accepted. Though the average growth rate of service sector is more than the growth rate of total GDP, but there is no difference with t test. 180 Research Journal of Finance and Accounting ISSN 2222-1697 (Paper) ISSN 2222-2847 (Online) Vol 3, No 5, 2012 7. Trade of service and Trade liberization www. iiste. org Trade liberlization has opened a new horizon for service exports. Service export is the amount which is paid by the foreign national for using the service of Bangladesh. Service import is the amount which is paid by the Bangladeshi national for using the service of other countries. GATS was formed to eliminate the trade barriers. Here we shall see the impact of trade liberization on the service sectors of Bangladesh. From the table 4, the figure-3 is drawn. It is found from the figure -3 that the import of service average Tk. 199368 million is more than the export of service average Tk. 112214. 5 million. The total trade deficit is increasing over the year. The average rate of growth of service export is more than service import which are 16. 16% and 15. 89% respectively. This is a good symptom for Bangladesh. 8. Employment opportunity in Service sector Service sector has created a great scope for employment. Bangladesh is a labor intensive country. Population is an important resource of Bangladesh. From the table 5 (data is taken from world Bank data bank) the figure-4 is drawn and it is shown that average employment of Agriculture, Industry, Service to toal employment are 58. 89%, 12. 39 5and 25. 36% respectively. But employment of service sector is increasing. The employment of industry sector is increasing but agriculure sector is decreasing. 9. Recommendations for Service Sectors After analysis, it can be said that the contribution of service sector is about 49. 22% and the growth rate of service sector is 6. 75%. The contribution is about half of the total economic sectors and the growth rate is more than the average growth of GDP. Emphasis is given on the service sector for development. Since the industry sector is growing rapidly (7. 49%), support can be given by providing the quality and smooth service. The employment in service sector is increasing day by day. So, there is lot o f opportunity for employment in this sector. Though there is negative Trade Balance of service of Bangladesh, the growth rate of srvice export is more than that of import. It is a good symptom for us. So we have to emphasize the service export such as Tourism, Software, Transportation and Financial srvice etc. The prospects of some promising service sectors are pointed out below. 9. 1. Development of Tourism Tourism is one of the most promising sectors for Bangladesh with her huge natural beauty, heroic historical background and archaeological resources (Das Chakroborty 2012). Bangladesh is a country of natural beauty. She has lot of tourism places. These places are of different interest like beaches, historical places, archaeological sites, religious palaces, forest and jungle etc. . 2. Development of Software and IT With the passage of time, the globe is being changed from analogue to automation. During last few years Bangladesh showed enormous success in Software and IT Sector which can enlarge the extent of her service market (BASIS 2010). The current size of Bangladesh IT Industry and software/ITES industry is still smaller compared to the overall economy and the number of p opulation (over 150 million). Over the last few years the industry has been grown considerably and is expected to grow at that rate for some time. 9. 3. Information Communication Technology (ICT) With the hope of great development, the govrnment of people republic of Bangladesh introduced National Information and Communication Technology (ICT) Policy in October 2002. This policy document guides the development of a country-wide ICT-infrastructure for human resources development, governance, e-commerce, banking, public utility services and all sorts of on-line ICT-enabled services by 2006. 9. 4. Improvement in Transportation Transportation is an important sub-sector of total service sector. It includes different type of transport for example road transport, waterways, railways, and airlines. Of these, road transport is mostly used means of transport. Road transport in Bangladesh is a private sector affair operating predominantly in domestic routes. 181 Research Journal of Finance and Accounting ISSN 2222-1697 (Paper) ISSN 2222-2847 (Online) Vol 3, No 5, 2012 www. iiste. org Rates are among the cheapest in the world. Express and non stop services are available. Total Highways is 204,022 km of which paved is 25,095 km and unpaved is 178,927 km (1996 est. ) (bangla2000. com). 9. 5. Quality Financial Services Financial service is another important part of total service sector in Bangladesh. It is a promising sub sector which consists of the Bangladesh Bank (the central bank), four nationalized commercial banks (NCBs), 5 stateowned specialized banks (SBs), more than 30 private sector commercial banks (PCBs) and more than 9 foreign commercial banks (PCBs). The rest of the financial sector consists of more than 29 non-bank financial institutions, the capital market, 3 general and 17 life insurance companies, the cooperative banks and the microfinance institutions. 9. 6. Development of Education sector For increasing of people and literacy rate, the demand of higher education is increasing. The technical institution, Business education, health education create the demand to the people. The development of government and private universities is the indicator of growing demand of education sector. 10. Concluding Remarks The contribution of service sector is about 50 percent of the total GDP. So, the growth rate of GDP depends on the service sectors. The service sector provides the support for the development Industry sector and agriculture sector. For the international trade (export and import), the smooth transportations, financial and insurance service is required. For the improvement of the GDP sector, it has to give special emphasize on service sectors. There is lot of scope of development of service sector. Bangladesh is providing transit and transshipment to India, Nepal and Bhutan that will increase return from the transportation and communication sector. The manufacturing sector is growing rapidly. So, the need of financial service and education is increasing in future. Tourism, hotel service is promising in Bangladesh. The trade liberalization on service will cause the opportunity for service export. So, we have to take the initiatives for development of service sectors. This paper has analyzed the comparative contribution of service sector, the growth of service sector, service export and the employment in service sectors. There is scope for further research about the ways of development of service sectors. References: Bangladesh Parjatan Corporation n. d. SUNDARBAN Royal Bengal Tiger and Mangrove Forest accessed 2 May 2011, www. parjatan. gov. bd/forest. php Bangladesh Association of Software and Information Services 2010, BASIS Resource Center, Bangladesh, accessed 2 May, 2011, http://www. basis. org. bd/index. php/resource Bhuyan A. R. , Hossain M. I. and Hossai M. A. , 20007, Study on the Services Sector of Bangladesh, The Bangladesh Trade Support Programme (BTSP) Brahs, Stuart J. 2002. Priorities for WTO Financial Services Negotiations Fund Management and Pensions, Principal Financial Group, Washington DC. Bangladesh Bareu of Statistics, BBS (Labour Force Survey) 2006, Dhaka Comjagat. com 2010, Status and Prospects http://www. comjagat. com/home/articles/morearticles/5515 of ICT in Bangladesh, Bangladesh, Choudhury T. A. , Raihan A. , Habib S. and S. Chowdhury. 2000. Effects of WTO on Financial System of Bangladesh: A Research Report, BIBM, 2000. All the journals articles are available online to the readers all over the world without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself. Printed version of the journals is also available upon request of readers and authors. IISTE Knowledge Sharing Partners EBSCO, Index Copernicus, Ulrichs Periodicals Directory, JournalTOCS, PKP Open Archives Harvester, Bielefeld Academic Search Engine, Elektronische Zeitschriftenbibliothek EZB, Open J-Gate, OCLC WorldCat, Universe Digtial Library , NewJour, Google Scholar

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Indian Automobile Industry Essay These include passenger cars which are divided into following 6 categories depending upon length: 1. Mini – Car length upto 3400 mm – Maruti 800 and REVA 2. Compact – Length between 3401 and 4000 mm – Maruti Alto, Tata Indica, Hyundai Santro 3. Midsize – Length between 4001 and 4500 mm – Maruti Esteem, Tata Indigo, Hyundai Accent 4. Executive – Length between 4501 and 4700 mm – Toyota Corolla, Honda Civic 5. Premium – Length between 4701 and 5000 mm – Honda Accord, Hyundai Sonata 6. Luxury – Length above 5000 mm – Mercedes S-class 2. Utility Vehicles: Tata Sumo and Safari, Toyota Qualis. 3. Multi Utility Vehicles: Maruti Omni and Versa 4. Commercial Vehicles These are divided into 2 categories according to the loads they can carry: 4. 1. Light Commercial Vehicles – Gross vehicle weight limit is 7. 5 tonnes – Cargo, Tempo, Mini Buses, and Mini Trucks etc. Major players are Tata Motors Ltd. , Swaraj Mazda Ltd. , Mahindra and Mahindra Ltd. 2. 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It is mainly on account of the impressive growth in the passenger car segment which contributed 80% to the total Passenger Vehicle sales in financial year 2007-08. It (PV) was backed by healthy growth in its domestic sales and exports. Domestic sales grew 12% YoY to 1. 54 million units in financial year 2007-08, whereas the exports increased by 9. 4% YoY to 2. 1 lakhs units in the same time. Over the last five years total PV production has increased at a CAGR of 19. 5%, from 7. 2 lakhs units in 2002-03 to 1. 76 million units in 2007-08. The growth was mainly made possible due to 2 major factors: 1. 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It | | |typically includes an IC engine, mechanism to provide motion and steering, chassis. | |Expected product |At the third level, an expected product is prepared which includes a set of attributes and conditions | | |buyers normally expect when they purchase a product. All car buyers expect comfort, safety and | | |functional characteristics (fuel economy, handling, repair frequency etc). Other expectations differ | | |from one segment of buyers to other. For a middle class buyer value for money is important for e. g. | | | Maruti 800 but for an upper class buyer where money is not an issue, prestige is the criteria for e.g. | | |Hyundai Tucson, Jaguar etc. Other expectations include good sound system, leather upholstery, more | | |seating capacity, more power etc. | |Augmented product |It is a product that exceeds consumer expectations. 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Car companies invest | | |hugely on RD to come up with new improved engines so that performance can be improved. For e. g. Santro| | |Xing considers its eRLX engine as a differentiator. | |Reliability |It is a measure of the probability that a product will not malfunction or fail within a specified time | | |period. Maruti Omni is one such car; it is differentiated as a ‘faithful workhorse’. | |Style |It describes the product’s look and feel to the buyer. It is very important because even before | | |performance people judge a car by its look. Swift DZire from Maruti stable claims itself as ‘the heart | | |car’ with striking looks. | |Design |Apart from look and feel, this factor takes into account the function of the product as well. Maruti | | |SX4 claims of revolutionary European design. | Brand Maruti 800, the entry level car in the Indian market, has long been positioned as the family car. While it competes against bigger B-segment cars, its sales have been cannibalized recently by Alto whose basic model is priced jus Rs. 30,000 above the basic M800. Through the Alto, Maruti is trying to move the consumer up the value chain. M800 has also been targeting the semi-urban and rural areas where it is positioned as an alternative to two-wheeler. To see how to manage an automobile brand through its product life cycle, we look at Santro Xing and Tata Indica. Both were launched around 10 years ago, and have evolved and repositioned themselves successfully. Santro was launched in 1998 as an upgrade for the entry-level car and positioned as a family car targeted at 35-40 year olds. In 2003, the product was refreshed as Santro Xing. The brand now aimed to appeal to the first time car buyers rather than be an upgrade. To catch the young buyers in 25-30 year age group, the brand was positioned as the â€Å"Sunshine car. † Sunshine was communicating two intangibles: Freshness and youthful attitude. The brand moved to a Change your life positioning. Today, Santro is facing declining phase in maturity stage in its PLC. The sales have stagnated and price war from Maruti and a slew of new launches in compact car segment have hurt the sales of Santro. Santro is banking on price cuts and sales promotions to stay afloat. Hyundai has recently launched a new brand i10 to take the place of Santro. Similarly, Tata Motors recently launched the new generation Indica Vista. This is an update on Indica V2’s seven variants. Over the years, Tata has invested heavily in product and brand development, yet the sales of Indica have recently declined. This is because the product has reached the declining maturity stage. And to counter this, Tata’s have gone in for strategy of product modification. Indica Vista is Tatas entry into the luxury hatchback segment which is dominated by Maruti Swift and has new entrants like Hyundai i10. The original Indica has also been retained in the product line. These two product lines together offer a wide choice to the customers from price points of Rs 2. 80 lakhs to Rs 5 Lakhs. The Indica Vista has a new tagline of â€Å"Changes Everything† is used to communicate that the brand has changed. The ads are also more tuned to attract the new generation. However, the core strength of the brand remains its value proposition. In the C and D segment, the cars are positioned on distinct personalities rather than benefits or attributes. For example, when GM launched Optra against heavy-weights such as Honda City and Sonata, it aimed at an emotional positioning platform. The brand, which was targeted at executives in age 30-45, tried to communicate Love, Care and Warmth as its core values. To convey this, Optra used an apt tagline, â€Å"For a special journey called life. † Niche cars use their own unique appeals e. g. SUVs such as Scorpio position on their size and sense of adventure. Thus, we have seen that while brands manage to differentiate from each other through a unique proposition, there is some commonality in how cars are positioned within each segment. Pricing Pricing decisions are management decisions about what to charge for the products and services that the companies deliver. In car industry, the pricing decisions vary from segment to segment. In entry level cars, the companies price the cars low and give all basic features a car would offer. This segment had a monopoly in India with Maruti 800 being the sole player. Maruti has traditionally been employing promotional schemes to increase the sales of Maruti 800 rather than decreasing its price. In compact car segment, the cars cater to the affluent middle-class people who wish to graduate to cars which provide extra glamour compared to entry level cars. Due to fierce competition in this segment price emerges as an important factor affecting the purchasing decision of consumers. Hence the pricing decision is not only dependent on the perceived value of the customer but also dependent on the competitor’s pricing strategies. Maruti’s aggressive price reduction of Alto has displaced Hyundai’s Santro from No. 1 spot in 2004. In Mid-size segment, as the customers’ aspirations are more inclined towards design, advanced features and luxury the car offers, pricing doesn’t play as big a role as it does in compact segment. In fact, there is a tag of premiumness attached to the price in this segment. As an example, Hyundai Elantra’s sales dropped when its price had been reduced from Rs. 10lakh to Rs. 8 lakh. Distribution This section is explained through the study the supply chain at Maruti Udyog Limited (MUL). Logistics goes beyond mere distribution management. It is improving the quality of the supply chain itself to achieve a cost-effective distribution mechanism. This is the philosophy which drives Maruti Udyog Ltd (MUL), the countrys biggest passenger car manufacturer. Dependent on over 300 suppliers for some 7,000 components that go into its 9 major models and their 200 variants, the company keeps control over costs at every stage to remain competitive. This is achieved only through close coordination with the vendors. The streamlined state of supply chain at Maruti is achieved through following measures: †¢ It implements innovative material handling solutions which reduces wastage. †¢ It collaborates with its vendors to localize components supply. This not only increases productivity but also removes uncertainties in supply. †¢ The schedule for indenting components is precisely planned so that inventory holding process is optimized. The schedules issued every fortnight are further fine tuned by an online system for replenishment of inventory on an electronic card system. This avoids inventory build up or unanticipated deliveries by vendors as supplies are made only after receipt of the indent card from MUL. This brings inventory management down to the doorsteps of the vendors, who produce only what is indented †¢ The delivery instruction are revised daily and location wise to exactly meet the assembly line requirements. This strategy is adopted to tackle the fluctuating market demand, accentuated by the intense competition in the automobile business now. †¢ Various steps are taken to improve the productivity of operator and machine and reducing and recycling waste. Marketing Communication Hyundai, a Korean car company launched its first car, SANTRO in 1998. They had many challenges as Maruti had a strong hold over the car market, and people were not willing to accept the tall boy car. Moreover the customers were skeptical regarding after sales-service support and spares availability and had limited belief in the Korean car company. Hyundai came up with advertisements which focused on car quality. They had Shahrukh Khan as their brand ambassador. They started with teaser ads but later promoted it as the ‘Sunshine Car indicating freshness and youthful attitude Maruti, on the other hand, concentrated on its wide service network and spare parts availability, Hyundai gave a lot of stress on car features in its advertisement for e. g. Hyundai came up with Zip drive. In 2003 a new trend was seen where in advertisements of Mahindra Bolero, Mahindra Scorpio and Hyundai Santro, women were seen driving the car. Thus targeting the fast growing working women segment. Hyundai has come up with special schemes for working women. They are also offering loans to women at 0. 75% lower rate of interest than the market rate. MSIL and GM India have introduced special financing schemes to attract customers from semi urban and rural areas. In 2007 when Maruti launched SX4, they positioned it as a ‘manly car’ through their ads. Xeta introduced by Tata was aimed at rendering better fuel efficiency at a competitive price and the ads highlighted it. They aimed to create a unique brand identity in petrol segment and promoted it through ads, print media ads, internet and test drive. In 2002 Hyundai topped TV advertising in 2002 but from 2003 Maruti picked up and came to number one slot. About 50% of the advertisement is done during feature films and news bulletin. For the newly launched i10 Hyundai has aggressively advertised it by posters of i10 throughout the showroom and hanging banners. (see examples of print ads of cars in various segments in Annexure 2) Consumer Segments and their Distinctive Characteristics. Instead of developing segment profiles based on secondary research, we categorised consumers based on our interviews with car dealers and the survey we conducted across various consumer categories. Through this primary data, we identified three broad kind of customers based on their distinctive buying behaviours. †¢ Analytical customer: One who buy car after researching internet and other sources. These customers are aware of the various options available in the market and know what car they need to buy even before their first visit to the dealer. This is usually a middle-class price conscious consumer looking to obtain value for his money. †¢ Confused customer: The biggest category of consumers; those who don’t know which car to buy because they have been the target of a lot of promotions and heard Word-of-Mouth from friends, family and other influencers. These customers have a fair amount of idea of the price and other attributes of the car they want to buy but can’t decide on the actual model. These customers buy the car after a proper need analysis has been done at the car dealer’s showroom. †¢ Copy-cat Customer: The last is the category of the customers who buy a car after seeing a similar car with their friends or neighbours. These people want some exact colour and model and cannot be classified as rational consumers. This category is constituted of those customers who do impulse buying. Further, we look at the consumer for each segment. We observe that in the B-segment a customer usually goes for value-for-money proposition. 67% respondents gave a rating of 4 or 5 to price as a critical factors while buying a car while 74. 4% respondents gave mileage same importance. Most of these people preferred cars priced around 4-6 lakhs. The C and D segment cars sell because their various attributes communicate a certain image. Here, the customer looks for attributes like power, newest technology and exclusivity. Out of the 32 people who rated technology as 5 and 19 people who rated power as 5, majority of them considered buying a car in the price range of 6 lakhs and above. Resale value of the car and the number of service stations is crucial deal-maker. Most of the consumers and the company people also say that the ad campaigns and the endorsements don’t play a major role in deciding which car to buy apart from creating awareness about the launch and availability of the new model. Only 6% of people rated endorsements as 5 as a deciding criteria. SUVs are normally the second or third car in the family. These consumers do not buy on the value proposition but rather on the image proposition. Seating capacity, premium image, innovative features and a need to portray an adventurous image are some of the benefits that a customer seeks from the SUV that he is buying. The survey results also depict that consumers are more inclined towards new models launched in the market including new variants of old cars. Maruti SX4, Hyundai i10 and Maruti Swift are the cars that appeal to most of the respondents. Factors Critical for Success. Selling a car is part delivering product and part providing service. So the car manufacturer has to ensure both quality of the product and the experience of using it. However, we must understand that the typical customer for a B-segment car differs significantly from that of an SUV. His lifestyle, his car usage, and his expectations from his vehicle change. In the B segment, there are three factors critical for success: †¢ Value for Money- This is a price-conscious consumer. For a car, price constitutes one time purchase price, as well as the petrol costs reflected in the mileage. In our survey as well as our talk we the Hyundai dealer †¢ After sales service network- When we asked the Hyundai dealer, what was the one thing a new player needed to provide to compete with them or Maruti, we met one word response: service. In fact, the dealer provided the example of Ford saying, while their cars had great engine and quality, they couldnt compete nationally because of poor after sales service network. Ford has now made a tie-up with Tatas to rectify the same. †¢ Product Quality- Since, the car market works essentially through Word-of-Mouth, it is crucial that you product meets the consumer expectation. Else, you run the risk of losing the customer not only from this car, but your company altogether, and taking additional potential customers with him. As we move into C-segment, value for money becomes lower in priority for the customer. He is looking for a status symbol now. These critical factors come in †¢ Prestige- There must be a buzz around your brand and the brand should have a premium image. †¢ Power The cars in this category have more power giving a better pick-up and smoother drive. †¢ Latest technology- The sedans are known for newest innovative technology and the customers are seen to prefer product innovations. †¢ Safety Safety features have often been neglected in the Indian markets. But typically sedans come fitted with the state of the art safety features. Insights derived out of Study †¢ Buying a car is a family decision- this held true across the board in our survey, with majority of respondents owning one family-per-car. However, the women are not much of an influencer while buying a car- in fact, most hesitated to respond to the survey, pushing their accompanying male ahead. †¢ Hyundais strength is technology and product quality, while people look to Maruti for good after sales service and high resale value. †¢ Dealer-manufacturer relationship is crucial- car companies depend on the dealers to tap the nerve of the local consumers. So the relationship between the company and the dealer needs to be good. In most cases the companies allow the dealers to run local promotional schemes and take other such initiatives. †¢ Endorsements and advertisements have minimal influence on customer decision (the B-segment). From the survey, we infer that when a middle class customer is shelling Rs 4-6 Lakhs from his pocket, he normally does considerable research before buying a car. †¢ Safety provisions- Indian car manufacturers do not provide ABS and airbags as standard safety features in entry level and B segment cars, while they do so in models they export. The consumer is also not demanding these yet. †¢ Cars are still a prestige issue in the semi urban and rural areas. Many consumers in these areas buy those cars which their neighbours have bought. †¢ Car awards and launch of a new model boost up the sales overtime. But the real sales happen only because of the quality of the product and not because of promotion.

Autism Essays -- essays research papers fc

Autism 1. Definition Autism- is a developmental disability significantly affecting verbal and nonverbal communication and social interaction, generally evident before the age of 3, that adversely affects a child’s educational performance. Other characteristics often associated with autism are engagement in repetitive activities and stereotyped movements, resistance to environmental change or change in daily routines, and unusual responses to sensory experiences. 2. Common Characteristics Inability to use speech for communication Withdrawal from people Unusual bodily movements and peculiar mannerisms Abnormal responses to one or more types of sensory stimuli, sound or touch Lack of appropriate play Preoccupation with hands (flapping) Fluctuation between passive vs. aggressive behavior Need for patterns or sameness 3. Teaching Strategies Use a consistent behavior modification program Teach in a less stimulating area Use an established routine with repetitive transition strategies Be predictable Use vigorous aerobic exercise to reduce self-stimulating behavior   Ã‚  Ã‚  Ã‚  Ã‚  Be aware of safety hazards in their environment 4. Causes Scientists are unsure of the cause but evidence indicates that autism results from biological abnormalities in brain structure and function. Mutations in genes are important in causing autism. 5. Suggested Activities Any aerobic exercise: Walking, Jogging, running, bicycling, swimming, in-line skating, dancing, basketball, cross country skiing 6. How Autism effects movement Autism causes repetitive physical movements that can impair their learning and communication abilities. Autism I. Introduction Autism, also known as autistic disorder and infant autism, is a disorder that severely impairs development of a person's ability to communicate, interact with other people, and maintain normal contact with the outside world. The disorder was first described in 1943 by American psychiatrist Leo Kanner. Autism is a condition occurring in young children before the age of three years. One of the most common developmental disabilities, autism affects 2 to 5 out of every 10,000 children. It is four to five times more common in males than in females. II. Characteristics Autism is often referred to as a spectrum disorder, a disorder in which symptoms can occur in any combination and with varying degrees of severity.... ...nd movements, social withdrawal, and impaired language development. The disorder appears before the age of four and affects only girls. Some experts regard these disorders as mild forms of autism rather than as separate disorders. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Autism is a disorder that impacts a person’s ability to communicate and interact with other people and the outside world. Symptoms of this disorder are evident during infancy and the earlier this disorder is diagnosed the better. With proper treatment symptoms can be suppressed to the point where it is difficult to see that the person is autistic. It is also very possible for an autistic person to lead a normal life. The best treatments for autism are physical therapy and aerobic exercise. Works Cited 1. Autism retrieved November 1, 2001, from www.content.health.msn.com 2. Gillberg, Christopher. What is Autism? Retrieved November 1, 2001, from www.autism-society.org 3. Sherrill, Claudine. (1998) Adapted Physical Activity, Recreation and Sport: 5th edition. Boston: McGraw Hill 4. Use of Physical Activity to Improve Behavior of Children with Autism. Retrieved November 1, 2001, from www.palaestra.com/autism

The Adoration of Jenna Fox

The Adoration of Jenna Fox- Essay Would your conscience be clear knowing that you illegally modified someone to save their life? This choice was made by parents Claire and Mathew Fox. The Adoration of Jenna Fox tells the story of a parent’s hard decision to genetically modify their daughter Jenna with BioGel. With this major decision, comes many side effects, including the loss of most her memory, therefore she questions what it is to be human. This essay discusses the effect on not only Jenna, but her parents, her grandmother Lily and her new friend Allys.Jenna develops anger towards her parents, not for their decision to her modify, but the fact they lied to her. In Details (130), Jenna asks her parents â€Å"Why didn’t you tell me? The minute I woke up? Didn’t I deserve to know? † This series of short rhetorical questions release a lot of Jenna’s feelings of being confused and angry. She also answers her own questions because she doesn’t w ant to hear the answer. When her parents won’t discuss what happened, Jenna starts digging to find answers. In Denied (134), Jenna says: â€Å"The pieces speak, but there are not enough.Yet† Jenna says this to herself to reassure her that she will eventually belong in society. This line also contains hidden meanings including the fact that she cannot understand the events that occurred. Similarly, the line; â€Å"Uploaded? You uploaded my brain? † (Father -117) also uses rhetorical questions. The use of the word â€Å"you† once again, shows her anger towards her parents in a direct manner. It makes them feel bad for their lies and the secrets they kept, therefore Jenna starts to question humanity and what are human qualities.Throughout the book, Jenna questions whether her parents’ decision was right or wrong- not legally, but morally. She constantly asks herself whether the choice to modify her was for her or her parents’ benefit, or whethe r she was just a lab pet for her father’s experiments. In Lily (126), Lily and Jenna have one of their first real conversations; â€Å"’I said good-bye. I grieved. Then a few hours later, your parents told me what they had done. ’ ’And you thought it was wrong? ’ ’I’m not like your parents.I think there are worse things than dying. ’† Jenna is very surprised of Lily’s honesty and starts to appreciate their relationship. Lily is obviously against the Fox’s decision to modify Jenna and believes that Jenna has the right to know. This leaves Jenna to believe that her parents’ decision was for their benefit only. As Lily and Jenna’s relationship strengthens, Jenna is more open to listen to Lily’s onion and what she has to say. One example of this is from The Greenhouse (142). â€Å"’I’m sorry,’ she says. But I’m not sorry I told you. It just isn’t right. à ¢â‚¬â„¢Ã¢â‚¬  This is another example of the Fox’s wrong decisions and how Lily and Jenna’s relationship tightens. By this time, Jenna becomes certain that modifying her was for her parents’ benefit and in Control; Jenna confronts her parents to find they are only making excuses. Another bad choice is expressed in Backup (189). ‘I know, Father’. I sit down in the chair opposite him. ‘There’s those three people in the closet, too. Now that’s what I call a disability. † Jenna says this in a sarcastic way. This is when Jenna starts to build anger towards her parents because they are continuing to lie and make excuses. She is at the point where she doesn’t trust her parents and believes that have done everything wrong. Jenna starts to take action against her parents in A Plan (239), and with the help of Lily, they free the minds of Kara, Locke and herself. By this time, Jenna believes that Claire and Mathew have broken any relationship they ever had with her.With the Fox’s decision, they didn’t hesitate to break the law to save their daughter- but at what consequences. An example of this is in Father (121). â€Å"I’m illegal aren’t I? That’s why we live here. We’re hiding out†. Jenna questions bio-medical ethics and the nature of the soul. She not only questions whether bio-engineering legally right, but morally. As soon as Jenna’s parents’ modified her, they pushed their relationship. In Day One/ New Jenna, the following paragraph discusses moral ethics. â€Å"Does that make you an authority on everything?What about a soul, Father? When you were busy implanting all your neural chips, did you think about that? Did you snip my soul from my old body too? Where did you put it? Show me! Where? Where in all this groundbreaking technology did you insert my soul? † This shows one of the consequences of her parents’ decision. Jen na hates them for lying and their choice to modify her. She starts to realise that there’s more to being human and that the choice to engineer her has taken away all humanity within.Similarly, the line; â€Å"At least with the FSEB’s current point system in place, right? † (Viewpoint 200) expresses Allys’ view towards bio-engineering. Both Allys and Jenna question whether the FSEB can regulate humanity and whether it considers emotions from the soul. In conclusion, Claire and Mathew Fox’s decision to modify Jenna had many consequences including the destruction of relationships. Jenna believes that her modification was only for her parents’ benefit and it was humanely wrong. This is expressed through Jenna, Lily, Allys and Claire and Mathew Fox.

Analysis Of Swift s The Sun Of The Eighteenth Century

Swift’s Neoclassical Classic The sun of the Eighteenth century shines brilliantly on the era of British wealth and power, filling every part of great British life with pride and confidence. British literature, no longer stoic and medieval is revitalized and reclassified. As in the early Renaissance days Restoration authors think highly of Classical literature. Unlike their predecessors however, they are freer with classical style and prose. In one such restoration work, patterned after early Greek and Roman Cynics, author Jonathan Swift Calls the British Isles to action with an unprecedented solution to the problem of poverty; and exemplifies neoclassical literature in satirical style, sordid subject, and solid structure. Satire is one of the distinguishing marks that makes â€Å"A Modest Proposal† a classic example of Neoclassical Literature. In his use of Satire Jonathan Swift was undoubtedly influenced by Greek and Roman cynics who criticized the status quo. Like some of these cynics, instead of offering a reasonable and moral solution to a social problem, Swift captures the attention of the Irish people by a proposition of cannibalism. Describing his proposal Swift writes, â€Å"A child will make two dishes at an entertainment for friends and when the family dines alone the fore or hind quarter will make a reasonable dish and seasoned with a little pepper or salt will be very good boiled on the fourth day especially in winter.† In statements like this Swift use the power ofShow MoreRelatedThe Distorted Images in Heart of Darkness4513 Words   |  19 Pagespaper is divided into five parts: Part 1 is a brief introduction of the author as well as the main idea of the novella. It also makes a clear the writing purpose of the thesis. Namely, to reveal and study Conrad’s imperialist thought in light of the analysis of the distorted images in the novella. Part 2 shows how Africans and Africa are regarded as â€Å"other†. 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