Crescent Pure Essay - 1599 Words

Blue - People Purple - Notes Green - PDB Red - Competitors Orange - Decisions Sarah Ryan - Vice President of Marketing, Portland Drake Beverages (PDB). PDB - Manufacturer of organic juices and sparkling waters. Positioning: After segmenting and targeting. Where in customers’ minds the product occupies relative to competing products. Crescent: Non-alcoholic functional beverage, impending launch in three U.S. markets. Acquired in July 2013. Energy-enhancing, hydrating, all-organic ingredients. Energy drinks vs. Sports drink(hydrating) PDB’s competitors: Planned to launch all-natural versions of own sports/energy drinks in second half of 2015. PDB: Due to production capacity constraints, national launch only in early 2015. Soft†¦show more content†¦Energy stimulants: Guarana, ginseng (relieve fatigue, boost concentration/endurance) Fine grain salt for electrolytes. ALL certified organic. No chemicals were used. Also has nutritional information on the can. Product positioning: Options Matt Levor: PDB Market Research Director Energy Drinks: Boost of energy to combat fatigue and promote mental focus. Re-inforce existing perceptions. (Flawed consumer survey indicated energy) Prices: Average $2-$5 for 8-16oz. Average $2.99, above $2.75 price point. 34% consumed in last 6 months. Projected market in 201 is $8.5 billion. Advertising: Targets 18-24 men. Visually startling images, extreme sports, loud rock music. Organic certification and minimal caffeine amount differentiates in market. Concerns: Long-term viability due to negative media attention. Sports drinks: Market: $6.3billion. 42% consider it anytime beverages. Wider consumer base. Not only sports. More often. $1.00 - $2.00 for 12oz and 24oz Ingredients: Water, sugar, salt. Enhance athletic performance. Post workout fatigue Healthier anytime drinks. Prices: $2.75 is above and need to justify premium price. Energy Drinks Sports Drinks Market $8.5 billion $6.3 billion Price $2-$5 $1-$2 Industry average price $2.99 $1 Pricing Strategy Penetration Premium Consumer base 18-24yr Men mostly Anytime beverage. Wider. Market Research: Energy Drinks Sports Drinks Consumer Data 18-34yrs. Parents Household income below 25k HalfShow MoreRelatedCrescent Pure2992 Words   |  12 PagesCrescent Pure Case Analysis Joà £o Nunes The Lisbon MBA Part-Time 15/17 Contents Executive Summary Situation Analysis Company Customers Competition Energy Drinks Sports Drinks SWOT Analysis Strengths Weaknesses Opportunities Threaths Marketing strategy Positioning Alternatives Point of Parity with Energy Drinks Point of Parity with Sports Drinks Point of Differentiation from both categories Recommendation to Management Financials Breakeven Analysis Final Considerations Exhibits Read MoreCase Study Crescent Pure Essay1084 Words   |  5 PagesRosenblatt Marketing Management Business Case Study: Crescent Pure Due to Crescent being Portland Drake Beverages’ (PDB) first entry into the U.S. sport/energy beverage market, there are some issues that PDB should consider with regard to Crescent’s impending launch. These issues consist of determining what customers want, being discussion-worthy and being transparent. Before launching Crescent it is essential to make sure that there is a place for Crescent in the market. Sarah Ryan, Vice President ofRead MoreFactors That Influence The Position Of Crescent Pure Of The Contemporary Market Space1617 Words   |  7 Pages a) There are several factors that can influence the position of Crescent Pure in the contemporary market space. These factors include competitors, market size and consumer preferences. Both competition and market size are of major importance when one explores the positioning of a product. In the case of Crescent Pure, this is vital as Ryan must determine the level of competition that will be faced if the product is marketed as either an energy or sport drink. In the case of an energy product,Read MoreContract Food Service Providers And Vending Machine Operating Companies1011 Words   |  5 Pageswill be targeting office workers, it will be important that Crescent Pure is stocked in the vending machines in most large offices. Availability of Crescent Pure at breakrooms of large corporations will give it a significant foothold in corporate America. Companies such as Compass (and its subsidiary Canteen), Sodexo and Aramark will help us reach inside large office buildings and grow on word of mouth publicity. We want Crescent pure to become the choice of beverage for corporate meetings. AdditionallyRead MoreAnalysis Of Portland Drake Beverages ( Pdb )1669 Words   |  7 PagesIntroduction Portland Drake Beverages (PDB) had acquired Crescent Pure, a non-alcoholic, all natural energy enhancing and hydrating functional beverage. Having organic ingredients as the bases of Crescent Pure beverages made the perfect acquisition for extending the PDB organic brand to more markets. These multiple attributes made the drink an attractive product for the consumer, but the necessity to position it, sparked a debate. Some people wanted to market it as an energy drink, while others wantedRead MoreThe Menorah Is A Common And Very Sacred Symbol Dating1599 Words   |  7 Pagesmission to be a light unto the nations. It is stated the light is not a violent force and for Israel to accomplish their mission they must set an example and refrain from violent force. Because God supposedly dictated the creation of the Menorah from pure gold, Jewish sages deduced that they must strive for â€Å"solid gold† in regard to motives and behaviors. This means that their character should reflect holy actions. The Menorah also represents the inspiration to embrace holiness. It begins with a centralRead MoreStrategic Marketing 3 March With Solution 2 3 4 5 1860 Words   |  8 PagesMarketing | 2014 - 2015 Crescent Pure Group assignment Group 26 Caixia Zhang 0512912 Ibrahim Emsallak 102704 Seppe Van Den Brande 101836 Skoulas Marios 0514293 Terence van Dijk 0099647 Professors: Dr. Birgit WAUTERS Prof. Kim WILLEMS 05.03.2015 Table of content 1. Given that Crescent is PDB’s first entry in the US sport and/or energy beverage market, what must PDB do in regard to Crescent’s pending launch? 3 2. What factors should influence the positioning of Crescent? (textbook chapterRead MoreStrategic Marketing Case 1 Essay2887 Words   |  12 Pagesï » ¿ Strategic Marketing Crescent Pure Case by Cenker Arslan (0511394) Mert Bayraktar (0514486) Umut Fisek (0514234) Cem Ziya Gà ¼rsoy (0513408) Muhammet Cihat Mete (0513241) Portland Drake Beverages (PDB) is a manufacturer of organic juices and sparkling waters, which bought Crescent that is founded in 2008 by Peter Hoober whom already realized a market opportunity for a healthy energizing drink. Although he has started that production and selling of Crescent as a hobby, later on it became aRead More Our Moving Fate: A Study of El Greco’s Assumption of the Virgin1741 Words   |  7 Pagesman into that of God. Just above the area of importance, the Virgin’s feet are balanced on a gold concave-up crescent. The points on each side project upwards and seem to be striving for the heavens, pulling Mary up with them. The first glimpse of motion is seen here, as the bottom tip of Mary’s blue gown hangs over the left side of the crescent. It is as if the upward motion of the crescent, and Mary, are leaving this corner of cloth behind. Next, a stone pyramid in the background, wedged in betweenRead MoreThe Starry Night By Vincent Van Gogh1633 Words   |  7 Pagesdiviner to the rest of the picture. The moon and the stars add luminosity as a desolate and cold rendering object inside the sky. The crescent moon at the top right corner emit a bright light of orange colour that different from the rest of the stars; this is could be seen as a strong holy wave that was possessed the crescent moon. With an unique orange color, the crescent moon seems to take resemble appearance like the sun. In contrast of light and dark the image of clouds motion emphasizes and lures

What Caused the Vietnam War - 1753 Words

What Caused the Vietnam War? The Vietnam War was caused by many factors that contributed to the warfare in Vietnam during the years of 1959 to 1975. Most factors were the beliefs held by people who wanted to change or to prevent Vietnam becoming an Independent Country. Many people suffered due to these beliefs and policies and that the Vietnam War is now considered as one of the most distressing moments in the 20th Century. So why did the US become involved in the Vietnam War? What was Ho Chi Minh thinking when he was fighting for Nationalism? Who was Diem? And why was the Vietnam War have such a devesting impact on both the US and Vietnam. The civil war between the French and Viet Minh was a major cause of the war. It is said that the†¦show more content†¦Furthermore, one of the major ideologies of the Vietnam War was what type of government should rule Vietnam and neighbouring countries. Ho, although he believed in Nationalism, became a Communist because their was no other way to ensure Vietnams future of becoming an Independent country. Communism believed in the unity within the country, the equality of financial status and in the home, and to have a ‘utopian society where everybody accepted each other on the same level and therefore, having only one party to have ruling power over the country with no disagreements. However, to become a Communist Government, there needs to be a party willing to use force against its own people to gain authority. Ho, was one such person to lead the Viet Minh against the Viet Cong, which contained an army of the South Vietnamese soldiers and allied forces. Communism beli eves that a Democracy, such as Americas, was full of greed and that it was a society that did not determine equality very well in both economical values and also within the community. However, the Viet Cong, or known as Diems and USs army, believed the opposite in which Communism was a vile type of government, and that their Democracy was the ‘superior type of government. America especially wanted to create social cohesion by introducing their type of Democracy to South-East Asia before the Domino Theory came into effect. Consequently, different ideologies on what type of governmentShow MoreRelated How Can They Succeed?1034 Words   |  5 Pagesart critic, biographer, and Christian apologist, like that â€Å"The true soldier fights not because he hates what is in front of him, but because he loves what is behind him.† In the Vietnam War, many official soldiers and civilians took part in the combat. It started from December 1956 to 1975, nearly 20 years, in Vietnam. The V ietnam War was a war between North Vietnam and government of South Vietnam that United States participated and supported. 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This war, from both abroad and at home, drastically changed the society of America, socially, economically, and politically. It caused for much anti-war sentiment and fueled the counter culture movement, it caused inflation and contributed to the stagflation, and brought down Johnson’s reputation and caused for several changes in legislation. While the Vietnam War raged on, other movements roseRead MoreThe Vietnam War And Its Horrors1130 Words   |  5 Pages The Vietnam War and its horrors came into the living rooms of people through from news reports through television. This war was the first war to issue full freedom to the press. There was a huge response to what people saw in a negative way. Many people thought the war should not have been televised. According to â€Å"U.S. at War: A History of Shame†, it was until 1965 that the Vietnam War became a big story on television. 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The U.S. claimed that the war was caused by outside aggression from the communist North Vietnam and that South Vietnam’s independence was being threatened by the North. This was what the public was led to believe and what policy makers did believe. The United States was the defender of the world against communism. They were the knight in shining armor that would come

Therapeutic Recreation Free Essays

Therapeutic Recreation is the purposeful utilization or enhancement of leisure as a way to maximize a person’s overall health, well being, or quality of life. Therapeutic Recreation programs for mental illness may have seasonal classes in many areas that may include exercise, swim, adapted karate and crafts. Therapeutic recreation programs are specifically designed for individuals with disabilities. We will write a custom essay sample on Therapeutic Recreation or any similar topic only for you Order Now Groups are usually small and the participant to staff ratio is appropriate to the needs of the group. The activities are planned to meet the interest of the participants and can be individualized. In different communities there are different things for people with mental illness to do. In some community they even have jobs people can do to get them back in the community and working. Lamar Missouri has lots of programs that put people that have mental illness in jobs. I have even talked to the manager for Mc Donald and he has put to work people with mental illness and he said to me they are the best dam workers I think I have. Even in Pittsburg Kansas they have programs to put clients into the work place and let them make some money. Some people see working in society are jobs but the clients see it as a way to get out of the house and they enjoy it to an extent I would say it is recreation. Some general recreation programs may be adapted to include a person with a disability using auxiliary aids and services, but the structure of the activity, group size and staff remains the same. Making it a little harder on the staff and the staff are not able to provide one to one assistance or specialized support to an extent. Some places there are programs and activities that can suit all ages, interests, and skill levels. Activities include swimming classes, craft classes, trips, camps, children’s programs, special events, and varied offerings every season. One program I was reading about was dancing. It is for ages 15 and up with mental illness. You dance to a world of rhythm and engage in playful rhythmic movement for fitness and coordination. Includes line dances, circle dances, folk dances. Designed especially for teens, and adults with developmental disabilities, that one was for a person with higher function. There are programs a person with lower functioning can dance to as well. You can take that program and modify a little and make it for any one or any age very easily. The program I was reading made people pay for the programs but with some more modifications and some sponsors it could be all free. Some places they have ides facilitate the individuals with mental illness into programs at their neighborhood recreation centers, assuring that cities and parks and recreation programs are accessible and usable by all citizens. Inclusion aides conduct assessments, develop goals for participation, and provide necessary support, including increased supervision levels, adapting games and activities and training of recreation center staff, to ensure that the needs of the person with disabilities are being met. Volunteers are a very important part of the therapeutic recreation services program. In many areas there are a variety of volunteer opportunities are available for those ages thirteen and up including students needing service hours. I don’t know if the program is in this area yet but there is a program Specialized Recreational Program Parenting with love and logic. This program is for parents, and teachers it is a user friendly and often highly successful program that is heavily wrapped in empathy but soles not shield children from consequences of their actions. It empowers children to solve their problems and help parents change their behaviors to relieve stress and pressure. Of course nothing works all the time, but this anecdotal program and the expertise of your presenter will, in a safe and nonthreatening environment, invite you to change the only person you can change, yourself. I think that program would be great for parent that don’t really know how to deal with their children or even the ones that think they do even if it don’t work it still gave them a little more knowledge. It will give them another outlook on how to teach their child. How to cite Therapeutic Recreation, Essay examples

Accounts Settled A Review Essay Example For Students

Accounts Settled: A Review Essay Accounts Settled: A ReviewIn the book, Accounts Settled, there is only one major character namedGordon. Gordon is seventeen, six feet tall, and has the beginning of a beard. The main setting is in a forest-filled valley that is a mile from Gordons home. The story does not give a specific date but the most logical time this storytakes place is in the winter during the early 1900s. The inciting incident in the story is when Gordons dad came down withflu-pneumonia and Gordon must take his place in taking care of the trapline thathe had set up in the forest. The conflict of the story is internal and externalbecause Gordon had to face himself and nature. The rising action started whenGordon had a sense of fear as he went into the valley. The, the porcupine stolehis food and Gordon was going to kill it but remembered an old woodsman talethat its bad luck to ill a porcupine. Gordon then goes to bed, hungry and ittook him awhile to fall asleep. He later wakes up to find a cougar ready topounce on him. The cougar dose not strike yet because it is waiting for Gordonto move. Gordon knows better and stayed in the same position for what seemedlike hours. Suddenly, the porcupine returns to look for more food and thisdisrupts the cougar. The climax is when Gordon quickly reaches for his gun andshoots the cougar. The resolution is when Gordon cries the final tears of hisboyh ood and he is finally a man. This writer used suspense in his story many times. For instance, hiseyes held the boy unwinkingly as he waited in the fiendish way of cats for themoment when the man must stir, or make an attempt to escape, the moment when hisingrained fear of man would be swallowed up by the rising tide of his blood-lust and moments passed, horrible heart-thudding moments, during which neitherman nor animal stirred. Another method that the writer uses is foreshadowing. For instance, he wouldnt have minded tending the old line along the lake shore,but this haunted place- and Gordon had let it go at that, but he knew by theoccasional fuzz of nerves along his back that the secret shadowing still went on,and that it was more than an inquisitive surveillance.This author defiantly used a surprise ending because the porcupinereturning to find more food was a complete surprise. English