Naturalistic Observation Report Essay -- Childhood Observation Essays

Naturalistic observation is a way of observing applicants in their own natural environs without the contestants realizing the observers are present. My observation took me to unalike places and settings to complete my assignment where I observed the subjects reactions and further relate it with concepts of psychology. This assignment is going to look into the observation at different settings by watching people as they go about their normal activities in their own habitats, and will briefly describe the concepts of superego, egocentrism, operant conditioning, pretend play, and need of conservation. These concepts are common between the ages 4-6 years of age. The paper will also analyze the interactions using a reflective approach on the psychology of youngish children. The concept of superego plays an active role in our daily lives. Freuds interpretation of superego is most simply understood in the natural observation when observing the participants in the school setting, where a boy around 5-6 years of age playing around with bunch of kids saw the $20 bill lying on the vacation spot with no one around it. He took the money and turned it into the school office in case anyone came looking for it. He wouldnt want to retrogress $20, and hoped that whoever had lost it would ask about it in the office which leads me to believe that the child may have an overly strong superego because of the fact that Once the superego emerges, children have a parental voice in their head that keeps them from violating societys rules and make them guilty or ashamed if they do (Sigelman & Rider, 2012, p. 49). According to Freuds psychoanalytic theory of personality, the superego is the factor in of personality composed of our internalized ideals that w... ...rst step in a research program. In my observation, I studied different concepts of psychology that are critical in influencing a child development and understands different human behavior as they take place in a daily set ting. This gave me an opportunity to notice the participants natural behavior, which reduces minimizes biases in my observation and also can be further used as a rich source of hypotheses. As one police detective commented, The major strength of naturalistic observation is that it allows researchers to study behavior under conditions that are less artificial than in experiments (Weiten, 2008, p. 347). Works CitedSigelman, C. K., & Rider, E. A. (2011). Human development crosswise the life-span (7th ed.). Belmont Calif Wadsworth.Weiten, W. (2010). Psychology Themes & variations (8th ed.). Belmont, Calif Wadsworth/Cengage Learning.

BLOOD AND BELONGING :: essays research papers fc

     This is a critique of the book, Blood and Belonging, by Michael Ignatieff. This paper will explain the subject of the book and its relevance, prove Michael Ignatieffs methods and conclusions on the subject and finally include a personal critique of the book by the author of this paper.      The author of the book travels on what he price "the six journeys." On these "journeys" he encounters different cultures, as he travels to six different coinciding areas of the world. He examines the unique expression of nationalism that each universe displays by interviewing various members of that particular society. The six areas that he travels to are specifically chosen for the clarity which nationalism is expressed in society. Nationalism is a cipher contributing toward both present possible future instability in these areas.     These areas are former Yugoslavia (specifically Croatia and Serbia), Germany, Ukraine, Quebec, Kurdistan and Northern Ireland. According to Ignatieff, in Croatia and Serbia there is a liking for a separate identity between the two nations. The fear of losing ones national identity has caused ethnic hatred. A terror so strong and historically persistent, it has compulsive tribe to a desperate disk operating system to do anything. This is a large contributor to the reasons for the extreme violence present there today. The author states, "A Croat, thus, is psyche who is not a Serb. A Serb is someone who is not a Croat." This quotation profoundly expresses the short-sighted mentality present in their conflict.     In his travels in Germany, the author points discover an important question. Does the nation make the state, or the state the nation? This question by far does not stop here, especially when Germany is the subject. The essence of the German people is seen by some as aggressive and offensive, thus the existence of the Ge rman problem. If the nation makes the state then Germany will always be a threat. If the state makes the nation, then the aggressive nature of the German nation, which lead the world into two global wars, can be harnessed and redirected. The question has its roots and answers in the new-made reunification of Germany.     The Ukraine is concerned with not being Russian. It is here Ignatieff receives a complete vision of what nationalism is. He states, "I understand what nationalism really is the intake that a whole nation could be like a congregation singing the same hymns, listening to the

Importance of Strategic Planning when Entering International Markets Es

Importance of Strategic Planning when Entering International MarketsWhen a company decides to take their avocation world-wide, there are many different factors that they need to take into account. There are differences in management styles, transnational laws and treaties that settle international business, trade barriers, tariffs, taxes, tack rates as well as cultural customs that come into play. Each of these is signifi crappert and needs to be interpreted into account in coordinate to minimize potential problems. It is essential to an expanding company to study these factors and integrate them into taking their business abroad. Many times, lack of knowledge can create serious problems and in some situations stop a business deal from happening all together. If such matters are not ever mightily dealt with they can exclusively bankrupt the entire business. All a company needs to do to reduce this risk is some research in the international market. Today it is difficul t to completely stay out of the international market place. Even if a business is completely based in a special country, it is very possible that another(prenominal) company outside their country supplies them. Even if there is a small company that is simply importing some separate from Mexico, there are rules that must(prenominal) be met for NAFTA. It is almost impossible today for a company to avoid dealing with international issues. That is why all companies should drop some understanding of international business. When first discussing international business, one must realize how beneficial international trade is to the world. Trade amongst countries has been growing very cursorily since the end of the Second earthly concern War. One way of looking at international trade is the simpl... ...se Expatriate Managers in Canada. Journal of International Business Studies 27 (1996) 443-466.9.Robicheaux, R. A. and Bandyopadhay, S. Working With Dealers in Ind ia. Journalof managerial Issues 7 (1995) 379-402.10.Saimee, S. Costomer Evaluation of Products in a Global Market. Journal of International Business Studies 25 (1994) 579-604.11.Simos, Evangelos O. and Triantis, John E. International economical Outlook. The Journal of Business Forcasting Methods & Systems 18 (1999) 32-3612.Srinivasan, T. India. New York Marshall Cavendish Corporation, 1994.13.Theres No Such Thing as Simple in International Business. fashion Sales 29 (1999) 4-614.Walter, Ingo and Murray, Tracy. enchiridion of International Business. New York Ronald Press Publication, 1982. Importance of Strategic Planning when Entering International Markets EsImportance of Strategic Planning when Entering International MarketsWhen a company decides to take their business international, there are many different factors that they need to take into account. There are differences in management styles, international laws and treaties that regulate international business, trade barriers, tariffs, taxes, exchange rates as well as cultural customs that come into play. Each of these is significant and needs to be taken into account in order to minimize potential problems. It is essential to an expanding company to study these factors and integrate them into taking their business abroad. Many times, lack of knowledge can create serious problems and in some situations stop a business deal from happening all together. If such matters are not ever correctly dealt with they can completely destroy the entire business. All a company needs to do to reduce this risk is some research in the international market. Today it is difficult to completely stay out of the international market place. Even if a business is completely based in a specific country, it is very possible that another company outside their country supplies them. Even if there is a small company that is simply importing some parts from Mexi co, there are rules that must be met for NAFTA. It is almost impossible today for a company to avoid dealing with international issues. That is why all companies should have some understanding of international business. When first discussing international business, one must realize how beneficial international trade is to the world. Trade amongst countries has been growing very rapidly since the end of the Second World War. One way of looking at international trade is the simpl... ...se Expatriate Managers in Canada. Journal of International Business Studies 27 (1996) 443-466.9.Robicheaux, R. A. and Bandyopadhay, S. Working With Dealers in India. Journalof Managerial Issues 7 (1995) 379-402.10.Saimee, S. Costomer Evaluation of Products in a Global Market. Journal of International Business Studies 25 (1994) 579-604.11.Simos, Evangelos O. and Triantis, John E. International Economic Outlook. The Journal of Business Forcasting Method s & Systems 18 (1999) 32-3612.Srinivasan, T. India. New York Marshall Cavendish Corporation, 1994.13.Theres No Such Thing as Simple in International Business. Agency Sales 29 (1999) 4-614.Walter, Ingo and Murray, Tracy. Handbook of International Business. New York Ronald Press Publication, 1982.

Poes Fall of The House of Usher Essay: A Psychological Piece

The Fall of the House of Usher as a psychological Piece This analyze examines The Fall of the House of Usher from the viewpoint that none of the events really happened -- or if they did, were exaggerated by the fear felt by the characters. The essay proposes that the action took place in the mind of the vote counter and discusses the dream imagery present in the baloney and how this supports this theory. While discussing The Fall of the House of Usher, Thompson investigates the idea that the story is not really a truthful tale - that is, a re-telling of events that the fibber experienced - but is rather the result of a mutual hysteria of the narrator and Roderick Usher. Basically, he asserts that the narrator and Usher are both so filled with fear that they imagined the events, or else there is a logical explanation for the things that happened while the narrator stayed at the House of Usher. Thompsons first point reminds us that the narrator of this story attempts to ratio nalize many of the spooky things that he witnesses at the house. This is in contrast to the incident that Ushers mind is obviously disintegrating throughout the tale. Thompson claims that Poe uses the apparent rationality of the narrator to heighten the irrational. By instilling in the reader a sense of coherence, the weirdness of the agency and the mental state of Usher are more noticeable. Also, Thompson mentions that an integral part of the tale is the mechanism of fear itself, which begins with Usher and spreads to the narrator. This feeling of fear, he claims, is what gives us the foothold for reading this story as a psychological thriller rather than a series of events that actually happened. Thompson looks at p... ...ndriac, which might be how stack of that time decimal point referred to mental illness. Many people seemed to believe that Usher really suffered from mental illness rather than a physical ailment. And lastly, the possibility of incest between br different a nd sister, and other generations of Ushers, was discussed. This stemmed from the part of the story that talked about how the Usher family tree did not branch out much. Some people took this to mean that not many people were brought in from outside the family. I think this is very plausible, and is actually what I always thought was at the core of this story. I think that the two siblings are more than just brother and sister, and found this to be one of the more interesting discussions we had. Works Cited Thompson, G.R. Explained Gothic, Poes Fiction. University of Wisconsin Press, 1973. Pages 87-97.

Catherine II :: essays research papers

"Women fell under her spell as well as men, forunderlying her engaging femininity was a masculine strengthwhich gave her the courage to present a bland and smilingmask in the face of the great tribulations." Sophia AugustaFrederica was born into a small Prussian kingdom in 1729.Her hometown was in Stettin, Germany. Her birth was agreat disappointment to her parents, her father, PrinceChristian August of Anhalt- Zerbst and her flummox, JohannaElizabeth, female child of the prince of Holstein Gottorp. Bothparents had hoped for a son. After they did finally have ason, she was neglected even more. Although, when herparents discovered that she had a good memory, theyencouraged her to study religion, history and geography. as well as learning, Sophia also became more interested inhunting and riding horses rather than what were consideredmore feminine past times and was somewhat of a tomboy.Throughout her life, her mother that spoke to her to criticizeher. Her father cared ver y such(prenominal) for her, but was tooengrossed with his military work to show her much affection.She spent much time with her governess who taught her toquestion everything and everybody and to trust her owncommon sense. Her guidance from her governess and herability to be independent at a young age helped her to later set about a strong leader.At a very young age, she wished to marry her secondcousin, peter Ulrich, who later changed his name to irradiationFyodorvich. Elizabeth I of Russia chose her to marry herson, Peter Fyodorvich. Catherine prepared for the role ofczarina by studying the Russian language intently. Loveplayed no role in her thoughts to marry Peter Catherine wasonly interested in the throne. As a strict Lutheran,Catherines father was very unhappy about Catherinemarrying a Russian Orthodox. Her father wrote her letters begging her not to abandon Lutheranism. Catherine wasdetermined to gain the respect of the Russian orthodox, sowhen she became deathly ill, she called for a Russianorthodox priest instead of a Lutheran. She won the trust andsympathy of Russia. On June 28, 1744, Catherine wasbaptized into the Russian orthodox faith. The next day sheand peter Fyodovich had an elaborate betrothal at theCathedral of St. Sophia. She married Peter in Augustof1745, and their marriage was a disaster from thebeginning. Peter was very immature and spent most of histime playing with toy soldiers. 2/1/952 "The marriage was acomplete failure. The following eighteen years were filledwith deception and humiliation for her." Peter hurt Catherinedeeply when he told her of women in the tourist court that he loved

Catherine II :: essays research papers

"Women fell under her spell as well as men, forunderlying her engaging femininity was a masculine strengthwhich gave her the courage to present a bland and smilingmask in the face of the greatest tribulations." Sophia AugustaFrederica was born into a d birthhearted Prussian kingdom in 1729.Her hometown was in Stettin, Germany. Her birth was agreat disappointment to her parents, her acquire, PrinceChristian August of Anhalt- Zerbst and her mother, JohannaElizabeth, daughter of the prince of Holstein Gottorp. Bothparents had hoped for a son. After they did in conclusion have ason, she was neglected even more. Although, when herparents discovered that she had a good memory, theyencouraged her to study religion, history and geography.Besides learning, Sophia also became more interested inhunting and riding horses rather than what were consideredmore feminine past times and was somewhat of a tomboy.Throughout her life, her mother only spoke to her to criticizeher. Her father cared very much for her, but was tooengrossed with his military work to show her much affection.She spent much time with her governess who taught her toquestion everything and everybody and to trust her owncommon sense. Her guidance from her governess and herability to be independent at a young age helped her to laterbecome a strong leader.At a very young age, she wished to marry her secondcousin, Peter Ulrich, who later changed his name to PeterFyodorvich. Elizabeth I of Russia chose her to marry herson, Peter Fyodorvich. Catherine prepared for the role ofczarina by studying the Russian language intently. Loveplayed no role in her thoughts to marry Peter Catherine wasonly interested in the throne. As a strict Lutheran,Catherines father was very unhappy about Catherinemarrying a Russian Orthodox. Her father wrote her lettersbegging her not to abandon Lutheranism. Catherine wasdetermined to micturate the respect of the Russian orthodox, sowhen she became deathly ill, she called for a Russianorthodox priest instead of a Lutheran. She won the trust andsympathy of Russia. On June 28, 1744, Catherine was baptised into the Russian orthodox faith. The next day sheand peter Fyodovich had an elaborate betrothal at theCathedral of St. Sophia. She married Peter in Augustof1745, and their marriage was a disaster from thebeginning. Peter was very immature and spent most of histime playing with toy soldiers. 2/1/952 "The marriage was acomplete failure. The undermentioned eighteen years were filledwith deception and humiliation for her." Peter hurt Catherinedeeply when he told her of women in the court that he loved

Home Depot †Executive Summary Essay

The fireside term (Ticker HD) is the worlds largest home-improvement retailer along with being an American Fortune 50 friendship. The company operates 2,259 retail building supply/home improvement w atomic number 18house type stores on the whole across the United States, Canada and Mexico. The Home reposition has over 340,000 team members and is based in Atlanta, Georgia. The average store size is just over 100,000 square feet along with an additional 24,000 square feet set apart for seasonal worker gardening.Target GroupThe Home Depots two main nodes are at home do-it-yourselfers and contractors. The main products and services offered help decide the wants and needs of customers involved with home construction and maintenance, renovation and remodeling.Competitive EnvironmentThe competitive environment for the home-improvement industry is broken into three major players The Home Depot, Lowes and local retailers. They compete with local retailers that specialize in nearly ever y product and service offering. The Home Depot and Lowes are both all offerings locations spread throughout North America. Over the past decade Home Depot was stickily focused on expanding the store count and business lines whereas Lowes was focused on store count growth and perfecting their supply chain and internal technology.Past GrowthOver the past 13 years The Home Depot has more than than doubled its store footprint. It was aided by two major factors First being that the home improvement and building industries were growing quickly providing a constant demand for product. Second, funding was easy to receive and it was relatively cheap because of low interest rates. Management began to empire build with their now exchange professional supply business (now known as HD Supply) and cut costs in their big box stores to help reduce costs. With the lessening of cost came the reduction in customer atonement. Return to RetailNoticing that customer satisfaction rating had severely slipped because of stock outs and poor team member engagement with the customer a new beginning(a) was proposed. Marvin Ellison, Executive Vice President, U.S. Stores, proposed the FIRST Relaunch. The program focuses on putting the customers first, by Do(ing) the unexpected. The operational plan focused on customer service, being in stock on all products and creating a weaken store appearance (inside the physical store and within the community). In efforts to focus on customer service, more employees were hired and trained. Upper management also equipped each team member with more technology (PDAs, walkie talkies, etc). There was a companywide initiative to integrate Hispanic merchandise, marketing and staffing. Home Depot switched to a regional distribution system while upgrading their internal information technology infrastructure to better keep stores inventory stocked properly.This major overhaul materialized into The Home Depots stock outs dramatically decreasing. To create a stronger public image, Home Depot created The Home Depot Foundation which helps with community home building, disaster relief and veteran job placement assistance. These initiatives have greatly improved customer satisfaction and recognition in the community by change magnitude ratings from 55% to 75% (2008 to 2012). Current Economic cycleHome Depot has clearly set itself up to be successful in the recent upswing in the housing markets. Their technology upgrade has proven to be successful in keeping stores stocked and employees more engaged with helping the customers. Management has responded to the late spring, summer, and early fall build up in construction needs by resorting to hiring part time and seasonal workers while still giving them the proper training to satisfy the customer.ManagementThe current Chairman and Chief Executive Officer, Frank Blake, is often credited with the companys turnaround ever since taking the helm. He sold the professional supply business (now known as HD Supply) to help the company focus on their core competencies. Blake also helped implement the customer first initiatives. All while cutting his own pay and switching hisfuture pay to stock and options, which are based on The Home Depots performance.Financial PositionSince Home Depot has slowed their store expansions, cash reserves have grown to advert total debt due in 5 years. Sales have increased steady since the industry lows in 2008. Cash from operations have also steadily increased to match market high 2006-07 levels. A large portion of the cash flow each year has been focused toward share repurchases and steadily increasing their yearly shareholder dividends. Lending RisksThe Home Depot is in the heart of an uncertain housing environment. The sales and financial results each year are fast tied to the consumer spending money on construction and housing maintenance. If the economic environment were to deteriorate it is likely many consumers would hold off on dim-witted maintenance projects, which is currently the bulk of store sales. The housing market has seemingly bottomed but it still remains unclear to if the recent increase in housing sales is going to last.

National Festivals Essay

Festival is a celebration of life. Festivals bring peace and bliss to the masses. They break the humdrum of life. Indian festivals ar numerous. A festival is a celebration, entertainment or series of performances of a certain kind, often held periodically.Festivals break the monotony of life. They bring peace and joy to the masses. All nations subscribe to their religious and cultural festivals. Indian festivals are numerous. They are harmonious, rich, varied and colorful. Indian festivals are varied as the people themselves.They are of three types- national, religious and seasonal. The first type of festivals. i.e. national festivals are celebrated with great patriotic favour These days have been state as national holidays and are celebrated in all parts of the country with a lot of enthusiasm. The capital, New Delhi, is the seat of national celebrations on such(prenominal) occasions. It witnesses one of the most majestic parades on the Republic Day. These festivals include Repu blic Day, Independence Day, Gandhi Jayanit etc..The second type of festivals depict the religious association of the people.Most Indian festivals have their origin either in religions or in the myths and legends of popular faiths. Some are contend with the memory of venerable men and events and are, therefore, commemorative in nature. They are intended to keep alive the memory of those events and personalities and inspire people to emulate their examples. These festivals include Guru Parav, Holi, Lohir, Buddhapurnima, Mahavir Jayanit, Dussehra, Diwali, Janmastami, Chath, Navaratri, Eid,.Third ones mark the change of season.These festival include Bhi, Baisakhi, Onam, Pongal, Basant Panchanmi etc.

Importance of Karachi in Pakistani literature Essay

Discuss the connection between 1947 partition and the fiction of second generation writings. In 1947 partition when people started to migrate to the highest degree of the Urdu speaking settled in Karachi. The local Sindhis were not very literate besides laborers, workers etc but when the Urdu speaking migrated, most of them were highly educated, thus the white collar jobs were given to them. This gave rise to a major conflict between the local Sindhis and the Muhajirs. Mujajirs were looked upon with hatred because the local people plan theyve snatched their rights. There was a tussle between the two groups. Karachi was becoming the battleground of ethnicity. Karachi is the biggest metropolis of the country with its economic, industrial and financial hub and the main commercial port. According to past times census, half of Karachis 8.9 million states had Urdu as its mother tongue, another quarter was made up of speakers of Pashtu and Punjabi while Sindhis were just five per cent o f the population of the capital of Sindh, and half of them constituted in the suburban area of Malir.On the other hand, Karachi had more Pashtuns than Peshawar, the capital of Pakhtunkhwa In late 70s and early 80s in that respect were economic issues over the country and the workers from different areas migrated to Karachi, especially the Pathan and Punjabi purely of economic reason. Most of the transport system was dominated by Pathans so it was a blow for the local Sindhis that these strangers are coming to our cities snf tking jobs that belong to us. Same was the case with the Punjabis. They were laborours who used to work on low wages but the main thing was that they were employed. Karachi is a multiethnic, multilingual, multicultural and multireligious metropolitan city. There are many communities in Karachi.There are Ethnic minoritiesSectarian minoritiesReligious minoritiesSame thing was happening with the karachians as it was with Bengalis. Bengalis were immigrants on 194 7 but in 1971 they were once again asked to leave the country and move to Bangladesh. There was ethnic crisis in Karachi in 1980s and 1990s. It was really hard to live there at that time. Every single day people were massacred. When you have grudges in your mind, it multiplies, you cant forget about it. These conflicts are highlighted inKamila Shamsies novels as well as in Tawfeeq Rafats poems. In his poem Karachi 1968 he writes,No, I do not think I shall come in hurtWith this grey protrude. It shortens my breathAnd pinches my eyes.According to Tawfeeq Rafat, Karachi is a dead city. There is no activity there except that of violence. There is eco melancholia everywhere. Jonathan Raban has described city into two types. lumbering city Material fabric of built environment.Soft city individualized interpretation of city.So when the karachians dream about Karachi, how it will return to its normal place is example of soft city. Likewise Tawfeeq Rafat talks about a positive region. Chil dren salute smartly as we pass,And the old women gathering faggotsHave a smiling to spare for the stranger.The people of Karachi never truly got independence. They are suffering from 1947 till now. All they do is hope for a positive region where they can live happily, where they are not taunted for being a muhajir, where they can live a peaceful life according to their own will and all these things are highlighted by the second generation writers. They refer back to 1947 because all of this started from that point.

What Causes Racism

What causes Racism? Racism is ace of the most dirty things within the vicinity of humanity. It haunts our past, many quantify degrading the future. The causes of racialism argonnt known to the majority of humans living on earth, however, a good fraction of them express it. In order to cure racialism, or at least minimize its affects on humanity, we have to examine the root causes. Some of the causes of racism are Stereotypes Unfamiliarity selfishness and environmental factors. One of the most mutual causes of racism is stereotypes. Through television, through radio, through the internet, through music, through books, and the like, the potential for stereo types to build are a definite possibility. When a person, especially one that is very young, is exposed to stereotypes of a specific group for the first time, then that person willing assume all are that way. Likewise, when a source is evermore displaying ban things about a particular race, then that will affect the overall opinions as well.Another very common, and probably the most common cause of racism is unfamiliarity. People fear what they do not know or understand. If someone hasnt grown up around a particular race before, then thither is more of a chance the person can be racist toward that particular group. Not all the time, but when the person has already been fed negative stereotypes, and does not have the actual real life experiences with at least one within the particular group, then the chances of racism are increased.This is why it is beta for children to be around other races at a young age to ensure they get their minds used and adapted to being around them, and also to suspensor counterbalance any false stereotypes they may encounter in the future. Selfishness is another obvious cause of racism. Humans are sometimes very selfish creatures condole with only about their own at the expense of others. If individuals arent taught how to respect others, then the potential for the person t o become racist is increased as well. This is why you will find that most caring individuals arent racist. Neither are they sexist or anything else.The lastly and probably the most surprising cause of racism is environmental causes. We are all made different biologically and genetically. Our physical environment can affect our biology and therefore, in many cases, affect our minds. This does not mean freewill and choice are not options, but that an individuals potential for racism could possibly be increased through certain environmental factors unknown to man. By default, racism is nonexistent. However, things such as improper health maintenance, excess chemicals, head injuries, or other factors may help contribute to it.This should not be used as an excuse that racism has to persist, but more of a better chance to cure racism by enhancing biological health and medical technology, rather than idea it can only be done by other means. Those are the 4 main causes of racism. As previo usly stated, racism is one of the most revolting things that paralyzes humanity. To cure racism permanently, we must first address the root problems, which are stereotypes, unfamiliarity, selfishness, and environmental aspects. When we cure and address those things, we will cure racism as well.

What is the relationship between happiness and meaning?

The question of alivenesss meaning and the nature of mans happiness is a philosophic question. The wish for meaning is a concern of every individual. Human drive and motivation are controlled by dear and the goal to achieve what they hope to argue as success in order to be happy and contented in life. One can never be happy in the absence seizure of whatever sense of fulfillment and contentment from any results that may arise from that action. There are several kinds of population in this world if we must decide drifters, the meaningless or the empty, and the selfless. Where and so in this category do we understand life meaning and its impact to happiness?The philosophy of life lies on the object of the meaning of life. Man fully concedes to the level of happiness preset by his own definition of success and self fulfillment distinguished by espousal on the limitations and coverage of the meanings of life (Hudson 1996). Man creates and walks in the path of his own destiny c ompact with the belief and knowledge of what one should strive for along with the hard-nosed organization of emotions and interest to the best conception for self.The practical man may not be interested in the concept of doing good for the society whose context of use and meaning of friendship are purely material and commonplace. His interest may focus more on what people can do for him. So any event in his life not in line with his principles creates dissatisfaction and unrest. Philosophy makes man stand firm on principles and values that goes beyond normal instinct of life and the world where sometimes choices are not justified by their consequences.This is a takings of individual self fulfillment building meanings nigh belief creating a philosophy that serve to preprogram and structure life visions and values. The matters of philosophy, meaning, fulfillment and happiness always go hand in hand. rapture therefore is a matter of participation on something that has worth and value for the person that can in turn give him his personal definition of sense of fulfillment. A lot of people are unhappy because they demanded too much of themselves which made them unable to savor their feelings of pleasure n small accomplishments. Happiness is a degree of fit among a persons expectations and results towards its extended joy or peace.We note then that the well being of man comes from how one understand virtue and fond implications of daily behavior. Happiness does not revolve around material possessions, good health or good relationships because you may or may not keep up that and still feel unhappy. Happiness sometimes comes with a life filled with purpose and meaning knowing the source of life and surrendering ones purpose in living say for example the life of Mother Teresa of Calcutta (Jacobs 1991). The pursuit of good life ultimately leads to happiness making life meanings a passion that drives one to cast selflessly for the well being and happiness of o ther people.Sometimes in life people need to realize that losing control and judgment the meaning of it could make a person happy. When one learns to forego and try not to shape events and people into what he wants these people to be then he may see himself happy. The best way to achieve happiness is to stop its pursuit of the inevitable but work ones way around it. Lifes meaning is derived from self expressions and identity necessary to make life worth living. The meaning of life is contingent on the circumstances of life and is the measure of the nature of happiness of an individual.Meaning is then is the component of mans happiness. Losing lifes meaning makes a person feel bid a dead man walking in the face of the earth with no goal or direction. Most of the time, people who feel emptiness in their hearts normally ends their life or commits crime hurting other people because they dont see the value of life.One may oddment why rich people could very well donate large sums of mo ney like millions of dollars to other people. Selfless giving and knowing true happiness are derived from the meanings that they have set on their lives. Take for example Brad Pitt who donated five million dollars to rebuild New Orleans. You might wonder how one could work so hard to achieve riches and then give it away for the happiness of others. The meaning of selfless giving is the true wisdom of happiness. We say then that happiness is based on the philosophy of lifes meaning. It is very individualistic and sometimes hard to comprehend but it is the true meaning of happiness.ReferencesHudson, D. W. (1996). Happiness and the limits of satisfaction. Lanham, Maryland Rowman& Littlefield Publisher Inc.Jacobs, W. J. (1991). Mother Teresa helping the poor. Brookfield, Connecticut MillbrookPress.

Economics Assignment About Technology Essay

During the 1990s, technological advance reduced the cost of information processing system chips. Explain, with the use supply and hold diagrams, how the following market places are unnatural in terms of determines and quantities.a)Computersb)Computer softwarec)Typewritersa) DEMAND- Demand refers to how much (quantity) of a return or service is desired by buyers. The quantity demanded is the amount of a product people are willing to buy at a current price the relationship between price and quantity demanded is kn cause as the demand relationship as showed on the graph below. Due to technological advance reducing the cost of ready reckoner chips, in that respect is a downward shift on the demand curve. As at that place is price factor involved, there is a bm in the curve. As the price decreased, the total quantity demand increased. provided due to reduce cost in computer chips, the selling price has as well been reduced therefore rise in consumers purchasing more computer chips.As the price is less than the equilibrium price there is an excess quantity demanded, which may course a shortage. SUPPLY- The quantity supplied refers to the amount of a certain good producers are willing to supply when receiving a certain price. The correlation between price and how much of a good or service is supplied to the market is known as the supply relationship. In this model, movement to the right of the supply curve as the supply has also increased due to the decrease in cost of computer chips. As the selling price has decreased, the supply has increased because more people are willing and can afford to purchase the computer chip.b) Demand- A computer software falls under a complementary good as its jointly consumed with computer chips. As a result, there is an inverse relationship between price changes for computer chips therefore the demand for its complementary good which in this case is computer software will decrease. If the price of computer software increa sed there would be upward shift on the demand curve therefore lesser quantity demanded as there are fewer people purchasing the product. Supply- as there was an increase in the price, there was a decrease in the supply.c) Type writers in this case would make no changes to the price or the quantity of its products as price reduction on computer-chip has no direct relation to it. The ceteris paribus holds all prices of other goods constant. Therefore, movement along a demand curve only occurs solely in response to changes in the price of computer-chips that is, its own price.Question 2After an political economy lecture one day, your friend suggests that taxing viands would be a good way to raise revenue because the demand for food is quite inelastic.a)In what sniff out is taxing food is a good way to raise revenue? b)In what sense is it not a good way to raise revenue?a) nutriment is a need, it is essential to us. Taxing food is a good way to raise revenue because the percent chan ge in quantity demanded is smaller than the percentage change in price (1 per cent in quantity demanded in response to a 1 per cent change in price). The demand for food is inelastic because the elasticity coefficient is less than 1 and total revenue varies directly with the direction of the price change (as the price of food increases, total revenue also rises). People will have to buy food to survive as most people live a busy life to grow their own crop.b) It is not a good way to raise revenue as people that live an average life or lower would suffer more. As it is they can barely put the food on the dinner table for the family, raising revenue would cause them to struggle even more causing more crimes such as shop lifting. Healthy foods are much dearer than junk foods therefore people will start eating take-away foods which would increase the position of obesity. With take-way chains like Mc Donalds promoting cheaper items such as the loose change menu and also advertising new food products regularly, take-way food would be the easier option.Question 3Most studies of firms long run costs have found that average costs decline as firms produce increasingly bigger output levels (economies of scale), such as for automobile firms. However, trucking (haulage) firms appear not to experience falling average costs associated with large-scale operations. Why might this be the case? Explain.

Solving Black Inner City Poverty

FILM QUESTIONNAIRE 2 DUE DATE 10/8/10 NAME Solving Black Inner-City Poverty William Julius Wilson, Films for the Humanities, Inc. , 1994 30 minutes 1. What has been the master(prenominal) cause of the rise of concentrated poverty in the urban ghetto since the 1970s according to Wilson? (4 points) Wilson con disposes that one of the main cause of the rise of concentrated poverty in the urban ghetto since the 1970s is the fact of segregation. In the 1970s the suffering, middle class and upper class tout ensemble lived in the same neighborhoods. This gave the short more opportunities to find jobs through interaction with the wealthier tier of citizens.Nowadays, the less fortunate cluster in the ghettos and create their own life-ways, which makes it increasely difficult to get out of the vicious circle. The schools in the neighborhood are non adequate, there are less opportunities and they cant live up to the ethical motive and values that they would like to, but form their own. An other major factor to why the poor stay poor is the fact that single-mom households have increased from 20% in the 1970s to 51% today and the struggle it is for them to get out of the ghetto being what they are.In his book The Declining Significance of Race he further examines the question wherefore do poverty and unequal opportunity persist in the lives of so many African Americans? In response, he traces the history and current state of almighty structural factors impacting African Americans, such as discrimination in laws, policies, hiring, housing, and education. He argues against either/or politicized views of poverty among African Americans that either focus blame solely on cultural factors or only on unjust structural factors.He tries to demonstrate the importance of understanding not only the independent contributions of favorable social organisation and culture, but also how they interact to shape different group outcomes that embody racial inequality. 2. What are some elements of the informal sex code that governs sexual dealing in the ghetto? (3 points) Wilson contends that there is an informal sexcode within the ghettos and that the ratio of births among young women is increasing. Men gain prestige by the numbers of girlfriends as well as children they accumulate.And since sour males are unmarriable when they do not have a job to support the family, the women end up alone with several children. Wilson was one of the first to enunciate at length the spatial mismatch theory for the development of a ghetto underclass. As industrial jobs disappeared in cities in the wake of global economic restructuring, and hence urban unemployment increased, women found it unwise to marry the fathers of their children, since the fathers would not be b necessitatewinners. 3. Wilson advocates universal type programs for dealing with the plight of the inner city poor.What is meant by universal programs? Why is he in favor of universal as opposed to race-specific solutions? (4 points) A Universal Program is a program that addresses all races. Wilson favors Universal programs for the fact that no American citizen should be living in poverty. As of the time of the interview two thirds of the poor within the US population was white. The whites were also hit hard by the de-industrialization, not only the black. Wilson argues that we should talk in Universal terms, about programs that are there to help all Americans get a job.The way to reach the poor is by introducing an alternative avenue to success, they feel neglected and not involved in the white middle/upper-class society so in offspring they have created their own sphere where they set the rules and where perceived recounting deprivation is high. Where the poor blacks have nurtured hatred towards the white middleclass for doing well. 4. Wilson himself grew up in a poor family in rural Pennsylvania. Why does he think he was able to escape poverty against the odds? (3 points)Wilson grew up in a poor family in rural Pennsylvania but still managed to escape poverty since he had a very good role model, namely his Aunt Janice. His aunt (with his induce behind her) pushed Wilson to get an education and took him on trips, to museums and gave him books. She got him on his feet and he took over from there. He was also raised in rural Pennsylvania and not in an inner city, which is a big difference. In the inner city you have a sentiency of crowdedness, a high rate of crimes, easy access to drugs, and the sense of being imprisoned, which you do not have in the rural parts of the country.This gives you a different outlook on things according to Wilson. 5. In the article we read (A Black City Within the White), Loic Wacquant formulates a strong critique of Wilson and other proponents of the underclass thesis. What is the crux of his critique? Do you agree with Wilson or Wacquant? Why? (6 points) Wilson argues that the significance of race is waning, and an African-Americans c lass is comparatively more important in determining his or her life chances.Wacquant, on the other hand, argues that a ghetto is not simply a conglomeration of poor families or a spatial accumulation of undesirable social conditions but an institutional form. He points out that it is the puppet of ethnoracial closure and power whereby a population deemed disreputable and dangerous is at once secluded and controlled. Furthermore, he disputes the fact that ghettos were ever simply desolate places of ecological disrepair and social hardship. He points out that there was and still are manifestations of a power relation between the dominant white society and its subordinate black caste.I would argue that Wilsonss argument that the labor market problems African Americans face today are largely due to deindustrialization and consequent skills mismatches. On one hand, African Americans neer were especially dependent on jobs in the manufacturing sector, so deindustrialization in itself h as not had a major impact on African Americans, and that, on the other hand, the relative labor market success of poorly-educated immigrants in the postindustrial era shows that there is no absence of jobs for those ith few skills. To me, Wilson puts forth the attitude that a persons patterns and norms of behavior tend to be shaped by those with which he or she has had the most frequent or sustained contact and interaction. First, he seems to argue that external influences or derivative associations are on of the key pillars to his theory, secondly, the out-migration of middle-class minorities, and thirdly, the problem of distance and spatial mismatch between inner city residents and places of potential employment.He also attributed the increasing rate of inner city marriage disintegration to consistent states of joblessness. I must say that I think Wilson does not give enough strain to the role of race. Racial segregation is much more crucial to the development of concentrated p overty and any resulting neighborhood disintegration than black middle-class out-migration, objet dart social class segregation is a very real factor, it is notably intensified when racial segregation is high. Wilson is not acknowledging current discriminatory practices, in my opinion.

Gender Roles in “Their Eyes Were Watching God” Essay

During the 1900s, wo custody, specific exclusivelyy black women, were considered to be property of men in the United States, especially down s tabuh, in states such as Florida and Georgia. Legally, women had no voice. For example, if a wo piece of music was abused by her hubby, the court system would non acknowledge it even if it did truly happen. In the article Sexism in the Early 1900s, Becca Woltemath states that a womans job is to turn back care of the house and to bear children.Shes no good for anything else. Shes just a round-eyed thinker. Women were forced into submission and there was nothing they could do about it. In the novel Their Eyes Were watching God, Zora Neale Hurston shows the issue of gender roles through the story of a young woman named Janie, who struggles through an arranged marriage. by means of multiple characters, as well as the plot, sexism comes to the surface.As soon as the novel begins, it is evident the roles of men and women play a very large pa rt in this novel Ships at a place have every mans wish on board. For some they come in with the tide. For others they drag in foreverNow, women forget all those things they dont pauperization to remember, and remember everything they dont want to forget (Hurston 1). In this opening paragraph of Their Eyes Were reflexion God, Hurston compares the wishes and dreams of men and women in a curiously interesting way.By using the sea as a symbol, she is saying that men can never really control their dreams, just wait for them to come true. While women on the other hand, can excise their dreams into their own hands, molding them as they see fit. Making this comparison establishes the theme of gender difference throughout the novel, and ultimately foreshadows the fact that Janie is going to struggle, yet will stop at nothing to achieve what she sets her capitulum to.After first setting the t nonpareil, Nanny is introduced. Her traditional values of womanly roles such as grooming and cleaning lead us to believe that Janie will be the same way. But when Janie kisses Johnny Taylor, her bet of men changes after seeing a dust-bearing bee sink into the sanctum of a bloom the thousand sister-calyxes pissed to meet the love embrace and the ecstatic shiver of the tree from root to tiniest branch creaming in every blossom and frothing with delight. So this was a marriage She had been summoned tobehold a revelation (Hurston 11).This paragraph is one of the most important, if not the most, in the whole book. Comparing love to the relationship between a bee and its flower, Janie dead craves, love, passion, and above all, psyche she can consider her equal. Unfortunately, though, equality was a foreign concept during this time period. custody were seen as all-powerful, considered the sole providers and the only ones allowed to hold any single out of office or high-status job.Women, on the other hand, were the complete opposite. In an article written by Dorothy W. Hartma n, a historian, she states Womens God-given role, it stated, was as wife and mother, keeper of the household Womens God-given role, it stated, was as wife and mother, keeper of the household Many people, including blacks, believed in this sort of household the men being on top, with the women considered far inferior.In Janies first relationship, it is clear this is not the equality she has hoped for. Logan Killicks- an elderly, black man her grandmother has arranged for her to adopt- treats Janie homogeneous a servant and not like a wife at all. There is no love present, and every day is a chore. nevertheless though Nanny knows Janie is not happy, she insists the marriage is a good one Heah yo is wid de onliest organ in town, amonst sinister folks, in yo parlow. Got a house bought and paid for and sixty acres uh land right on de big roadLawd have mussy Dats de very prong all us black women gits hung on (Hurston 23).In Nannys speech, Hurston is trying to emphasize that the female s only role is to marry and look good, and let the man do all the work. Also in her article, Hartman says that due to the fact that the man was almost always working, little room was left to develop a connection between husband and wife love was a foreign concept., which describes what Janie and Logan have together exactly. Despite being given all she should want, Janie seeks more.When Joe Jody Starks appears out of nowhere, Janie feels like her dreams have finally come true. But after a while, the marriage turns out to be little more than the stint with Killicks. Starks, like Killicks, treats her as property and not as someone he actually loves. One example is how Jody makes Janie put her hair up in a twist while working in the store, ratherthan leave it down.Another is when he publicly criticizes her appearance, saying she is starting to show her age, when he is clearly at least ten years older You aint no young courtin gal. Youse uh old woman, nearly fourty (Hurston 79). Joe f eels the need to tear down Janie, in enounce to make himself feel more important, which was an important part of being a man during this time.By tuition the novel Their Eyes Were Watching God by Zora Neale Hurston, one could immediately pick up on the difference gender played during the late 1800s and into the early 1900s. While women were expected to stay at home and clean and take care of children, men worked to provide for their families and were considered far superior.While these prejudices have tardily gotten better over time, most of them still exist to a small extent in immediatelys society. Through the characters attitudes and narratives, especially Janies relationships, and the societys feelings as a whole, Their Eyes Were Watching God clearly displays the social issues of sexism and gender roles.Works CitedHartman, Dorothy W. Womens Roles in the Late 19th Century. Conner Prairie interactive History Park. Conner Prairie, n.d. Web. 24 Mar. 2013. Hurston, Zora Neale. The ir Eyes Were Watching God. New York Perennial Library, 1990. Print. Woltemath, Becca. Sexism in the Early 1900s.Worldbook Encyclopedia. Worldbook, 11 Dec. 2012. Web. 29 Jan. 2013.

Animal and Color Symbolism in Harry Potter Series Essay

An Investigation of J.K. Rowlings Utilization of Animal and Color Symbolism in Her chevy fiddle Series M some(prenominal)(prenominal) consider symbolization the most important factor in comprehending the conditioned realm. Symbols and metaphors extend into the realm of e actuallyday language and figures of speech (Biedermann VII). In turn, the en conformationle Potter novels of J.K. Rowling be extensively philosophical and symbolic (Bagget and Klein 3). Some believe that a civilization that is very advanced will deem records of important symbols (Biedermann VIII). Paralleling this statement, the civilization that J.K. Rowling creates is one of menacing trolls and forbidden forests that haunts the bestseller lists week in and reveal, enthralling readers and leaving them supperless for more (Bagget and Klein 1). Thus the question arises In what ways and to what extent does J.K. Rowling incorporate animal and dissimulation symbolism into her nark Potter series? Non-fiction animals that exist in reality, as well as in these novels, are utilized as symbols by J.K. Rowling. Owls often seem to be intelligent, tolerant, contemplative, ominous, and nocturnal. (249).Read moreHow many manner of speaking in the harry potter series.These animals appear frequently in the emblems of scholarly publishing houses and book stores (250). agree to Aeppli, cats are considered the typically feminine animal and females are known as being more deeply root in the dark intuitive side of life than man with his simpler psyche (59-60). The cat is tireless and dodgy when going after its prey the virtues of a good sol authoriser like Professor McGonagall (60). Of course, Rowling includes many super-natural figures. tally to Albus Dumbledore, the Headmaster of Hogwarts School of Witchcraft and Wizardry, phoenixes burst into flame when it is time for them to die and are reborn from the ashes (Rowling, Harry Potter and the Chamber of Secrets 207). Dumbledore refers to the usual grandeur of the phoenix and his feathers of scarlet and gold, the airs of Gryffindor (Rowling, Chamber 207). The phoenix, often referred to as the firebird, ignites itself centennially, perishes, and is reborn from the cinders.The phoenix globally embodies immortality, death by fire, the sun, and resurrection (Bruce-Mitford 31). In Harry Potter and the Sorcerers Stone, Rowling describes a dog that filled the whole space between ceiling and floor. It had three heads, three pairs of rolling mad eyes, and three noses, twitching and quivering in their direction (Rowling, Stone 160). agree to Hermione, the dog is blatantly protecting something, for it stands on a disguised door (Rowling, Stone 162). The three-headed dog mainly symbolizes reliability and consciousness in mythology it usually portrays a protector at the entrance to the world of the dead (97). Unicorns micturate muster to signify wholesomeness and power (Biedermann 360). According to medieval lore, a unicorns horn w as a powerful antidote to poison (28). Unicorns are described as pure and incorruptible (Bruce-Mitford 28).Rubeus Hagrid explains that unicorn blood has the ability to save any life no matter how near to death but at an awful cost, having killed an animal of its purity and lack of defense in a selfish manner (Rowling, Stone 258). Mythology, when describing the conception of the earth, depicts cream of tartars as very primitive. The gods are called to overcome these dragons and eventually, their most important descendants become dragon-slayers (102). In fairy tales and legends, slaying the dragon is a frequent test of the heros mettle (Biedermann 102). As the dragons are being tended to in Harry Potter and the goblet of Fire, torrents of fire shoot into the dark sky from their open, fanged, mouths, fifty feet above the ground on their outstretched necks (Rowling, Goblet 326). In a Christian view, the dragon stinker represent the evil counterpart, usually a devil (Biedermann 10 3).Many main characters in this series are represented by the animals into which they put forward transform. Because of the rats reputation for soiling what is good and carrying sickness, it has become known as a retainer of the devil, demons, and witches (279). Peter Pettigrew, a follower of Harrys evil counter- part, spends many years disguised as a rat. Black dogs have been thought to be in partnership with doers of black magic, yet barely rarely do dogs appear in a negative light (97). The Chinese mostly considered them guards against fiends (98). Dogs in general have a reputation of loyalty and vigilance (97). These are qualities similar to those of Harrys god- male parent Sirius Black. To Christians, a wolf is most often the rival endangering those who hold strong faith. Various fables of wolves resulting from murderous individuals exist. The word lycanthrope is exactly translated to man-wolf (387).As the Latin word for wolf is lupus, it is a great foreshadowing tool that the Hogwarts professor with the surname Lupin is in fact a werewolf (387). The first name of said professor, Remus, as well as seems too well suited to be of coincidence. It appears in the Roman legend of the Capitoline wolf that was said to have nursed Romulus and Remus (Biedermann 389). The deer has great significance in this series. Various older legends of Europe include stripling females who are changed into does. It was a doe that was said to have rescued fleeing Frankish warriors by showing a point at which they could ford the Main River (Biedermann 97). In Harry Potter and the Deathly Hallows, Rowling describes a silver-white doe, moon-bright and dazzling, plectron her way over the ground and Harry senses the inexplicable familiarity of this creature. His mothers patronus, a symbol use to fight sullen evil creatures with a spell, was a doe identical to this one.Harry realizes that his patronus is inherited from his father when he casts his own spell and sees a stag with prominent antlers. This causes him to recall his fathers nickname, Prongs. (Rowling, Harry Potter and the Prisoner of Azkaban 411) As the mascot of Slytherin House is a glide, it is reasonable thatas reported by an Christian passage, Physiologusthe deer spits water into every crevice in which poisonous snakes are hiding it thus spits them out and tramples them (92). The deer has been seen as having strip that can act as a talisman to defeat snake poison, and antlers that can be powdered for protection against dark powers (92). Supposedly, burnt deer horn drives away any snake (Biedermann 93). The sorting hat, the judge of how each student is placed into a house, sings one might belong in Hufflepuff, where they are just and loyal, those patient Hufflepuffs are true and unafraid of toil (Rowling, Stone 118).As Hufflepuff is jolly of a misunderstood house, it is understandable that vividness the primary house people of colour preys some of the most mixed messages of all. It is the color of pulsating lifeof corn and gold and angelic haloesand it is also at the same time a color of bile, and in its sulphurous incarnation it is the color of the Devil (Finlay 203). European opinion has dubbed the color cowardly, which coincides with the notion that Hufflepuff is sort of inferior to the brave Gryffindor (Bruce-Mitford 107). Rubeus Hagrid states that Everyone says Hufflepuff are a gang o duffers (Rowling, Stone 80) According to Goethe and his color theory, yellow is soft and merry but can easily become unpleasant (392).A badgerthe Hufflepuff mascotsurvives off the fat of its own body, which has turned it into a representation of iniquity corresponding to the bad representation of the Hufflepuff house. In the English language, the term badgering is synonymous to irritating (Biedermann 28). The unnerved new students are told that they could prosper in wise old Ravenclaw, if theyve a ready mind, where those of wit and learning will always find their kind (Rowlin g, Stone 118). The House color blue is primarily known as a representation of things of the life story and the intellect (Biedermann 44). In order to enter Ravenclaws chambers, one is asked to solve a problem. This encourages them to always examine knowledge, according to a Ravenclaw member (Rowling, Harry Potter and the Deathly Hallows 587). Usually, eaglesthe house mascothave favorable connotations. They exist of energy, renewal, contemplation, acuity of vision, and royal bearing (Biedermann 108).Appropriately, the sorting hat also sings for Ravenclaw, the cleverest will always be the best (Rowling, Goblet 177). The wise sorting hat advises new students that perhaps in Slytherin theyll make their real friends, those cunning crime syndicate use any means to achieve their ends (118). To Harrys perception, the Slytherin members appear to be an unpleasant lot (Rowling, Stone 119). A serpent, the representative of Slytherin, originated from the ability of the houses founder to spea k to snakes, a mark that Harry shares (Rowling, Chamber 196). By the Chinese, snakes are considered hazardously cunning. They also believed that the possession of a snake skin signified that a person would become wealthy (312). A snake is capable of murder by biting and utilizing its poison (Biedermann 310).Snakes are often related to demise and disarray (Willis 250). Controlled by the returned passe-partout Voldemort, a basilisk is hidden deep inside Hogwarts Castle that kills people by looking at them (Rowling, Chamber 291). In the early Middle Ages, the basilisk was attributed with incredible deadly magic. It also, possessed a lethal glance and touch (Rowland 28). According to Moaning Myrtle, a ghost victim of the basilisk, it only takes the glance of a basilisks big, yellow eyes to reduce death (Rowling, Chamber 299). In accordance to the beliefs of Christians, basilisks symbolize an evil spirit that can only be stopped by the bible (Rowland 28). Green, Slytherins primary col or, can represent childishness. Especially in English, the color is associated with negative emotions such as envy and jealousy (Biedermann 159).At one point in time, there was a green color that was un discover in China except to the selected royal people. All that was disclosed was its origin of the color green (Finlay 245). This statement parallels the wish of Salazar Slytherin, the founder of the house, to be more particular when admitting students to the direct (Rowling, Chamber, 150). The sorting hat declares that one might belong in Gryffindor, where dwell the brave at heart. Their gallant nerve and chivalry set Gryffindors apart (Rowling, Stone 118). Primarily, redGryffindors main coloris a sign of aggression, vitality and strength, associated with fire and symbolizing both love and mortal combat (28). Red is commonly the most favored color to an individual (281). To Christians, red is synonymous to Christs sacrificed blood, those willing to die for Christ, and ardent af fection (Biedermann 282).Upon the instruction of Dumbledore, Harry rotates the sword that previously helped him defeat Lord Voldemort, the rubies blazing in the firelight Then he sees the name just below the hilt, Godric Gryffindor (Rowling, Chamber 333). According to Aeppli, in a dream, red indicates that the wishful thinker is brave, or equipped to act. Cardinals wear red in order to indicate that they are ready to give up their lives for Christ (Biedermann 282). Accordingly, Harry willingly accepts that all that is left for him is the thing itself dying to defeat Lord Voldemort (Rowling, Hallows 692). According to I Peter 58for Alchemistslions can represent sulfur, the chief element or the red lion, for the consummate philosophers stone (Biedermann 210). The philosophers stone, as it was originally referred to, is blood-red (292).According to Hermione Granger, Nicholas Flamel, an alchemist, is the only known noble of the Philosophers Stone (Rowling, Stone 219). In European Her aldry the lion is usually red or gold, with its tongue and claws in a contrasting color (Biedermann 210). After Gryffindors defeat of Slytherin for the house cup, in an instant, the green hangings became gold the secondary color of Gryffindor house the huge Slytherin serpent vanished and a towering Gryffindor lion took its place (Rowling, Stone 306). Indeed, symbols are amidst the assets of the world that are the most essential (Biedermann IX). Mostly, the human race doesnt register the significance of these signs or even their population (Bruce-Mitford 6). Yet, as J.K. Rowling utilizes them in her Harry Potter series, symbols enable people to bring the incomprehensible into the realm of the tangible, where they can deal with it (Biedermann XII).Works CitedBaggett, David, and Shawn Klein. Harry Potter and Philosophy If Aristotle Ran Hogwarts. Chicago, Ill. Open Court, 2004. Print. Biedermann, Hans. Dictionary of Symbolism Cultural Icons and the Meanings throne Them. Trans. James Hulbert. unsanded York Meridian, 1992. Print. Bruce-Mitford, Miranda. The Illustrated Book of Signs and Symbols. New York D.K., 1996. Print. Finlay, Victoria. Color A Natural History of the Palette. New York Ballentine, 2002. Print. Rowland, Beryl. Animals with military man Faces A Guide to Animal Symbolism. Knoxville U of Tennessee P, 1973, Print. Rowling, J.K. Harry Potter and the Chamber of Secrets. New York Levine, 1999. Print. Rowling, J.K. Harry Potter and The Deathly Hallows. New York Levine, 2007. Print. Rowling, J.K. Harry Potter and the Goblet of Fire. New York Levine, 2000. Print. Rowling, J.K. Harry Potter and the Prisoner of Azkaban. New York Levine, 1999. Print. Rowling, J.K. Harry Potter and the Sorcerers Stone. New York Levine, 1997. Print. Willis, Roy G. Signifying Animals Human Meaning in the Natural World. capital of the United Kingdom Unwin Hyman, 1990. Print.

Marvel Holdings

To determine Whether or non it ordain be unvoiced for react or other companies in the MacAndrews and Forbes holding fellowship to issued debt in the next, we should analyze two perspectives, mavin is historical and the other one is the future perspective.Historically, Marvel Holdings issued zero-coupon senior secured notes which were all secured by Marvels equity rather than its assets or operating cash flows. However, this was a very attractive offer since the line of merchandise legal injury was trading above $25 per share which had a value of $1.9 billion, well above the baptistery value of the bonds issued. The interest payments on these bonds would be made from tax revenues received through tax sharing agreements amid Marvel and Marcel III Holdings moreover, all issues were scheduled to mature in April 1998, which in other words, the company would have a huge cash outflow when the bonds came to maturity.After the issurance of debt, companys revenue abate due to the comic book and trading card business failure, which caused share price to fall significantly. notwithstanding the problems of revenue fallen, Marvel acquired SkyBx and financed the acquisition with $190 million of additional debt in early 1995. S&P then downgraded the holding companies debts from B to B-.The fianancing structure and the revenue fallen problems lead to Marvel announced that it would infract specific bank loan covenants due to decreasing revenue and profits. Moody downgraded Marvels overt debt after the announcement and caused the price of the zero-coupon bonds to fall drastically by more than 41%. Moreover, their two largest institutional holders desided to sell the bonds even at a price of $0.37 per dollar of face value. When the resturcture plan was announced, the stock price fell by more than 41% and the zero-coupon bonds fell by addition 50%, to $0.18.As shown on the Balance Sheet, there was a $625.8 millions of current portion of long-run debt in 1996 which was make upd significantly discriminate to previous years. Moreover, the short-term borrowing has also appeared on liability in the year of 1996. Total long-term debt and total liabilities also increased drastically in 1995 and more significantly in 1996.From the Consolidated narration of operations, the cost of sales increased since 1995. Moreover, the amortization of goodwill increased which is due to the decrease in revenue of trading cards and comic books. Interest expense also increased due to significant increase in debt. All these caused a loss in income and earning per share becomes negative at the end of 1995. base on all the above historical evidences, it will be really difficult due to the occurrence that the company has a debt-to-total capital ratio of 88% which is $805.4 million in total debt and $107.4 million in equity. With the downgrade of the public debts, it will make the financing situation even worse since the issueing notes or bonds will not raise as much f inancing as when the rating is good and will be more costly since the interest rate has to increase due to the increase in risk.In the future perspective, a restructure plan was mentioned by Perelman. However, Marvel was facing three options1. if marvel was going infra chapter 7 liquidation, the debtholders would get around 70% of the original value and the holding company debtholders and equityholders would get nothing.2. If Marvel did not aquire Toy Biz, the total enterprise value would between be no more than $660 which was not enough to settle the debt, and the equity would again be worthless.3. If Marvel acquired Toy Biz, the company could transform into an incorporated entertainment company which would operate theme restaurants, movie studio, entertainment software, and etc. Marvel believed with the growth of parvenu media exposure, they would be able to have modest growth and pay secured and unsecured creditors in full. This plan had passed the feasibility test, which in o ther words, the company was not likely to be liquidized or reorganized.lets anticipate Marvel implement the restrurture plan and make modest growth of profit. As they slowly payoff the debts, bring down earning profit and rebuild their reputation, It will become easier to raise debt. Moreover, if their performance is good, it might be even workable to increase their rating which will lower the cost due to the decrease in default risk.

Relationship Between Social Class and Crime

Assess the relationship between favorable divide and crime Some sociological theories of crime are based, in part, on official statistics provided by the police, the courts, and various government departments. Such statistics provide evidence of the extent of crime and information ab pop the drawer characteristics of the criminal. A misrepresentation of this data, that crime is largely a working class phenomenon, may be overdue to the selective application of the law, according to W. J. Chambliss and M. Mankoff in Whose Law What Order? (1976). There is increasing evidence to indicate that there is a systematic bias in favour of the ruling class. In general, if an individual has move a criminal act, because the higher he or she is in the stratification system the less(prenominal) likely he is to be arrested, if arrested to be prosecuted, if prosecuted to be found guilty, and if found guilty to be imprisoned. If this is so, then the assumption that crime is largely a working cl ass phenomenon may be incorrect so is there re everyy any relationship between social class and crime. CHAMBLISS THEORY Chambliss argues that crime occurs end-to-end all social strata. The major differences between the strata may be the types of crimes committed and the nature of law enforcement. He claims that power in the form of money to influence is the key factor which determines who gets arrested and who does not. In one of his works Chambliss pointed out that those who operate organised crime are not members of the true criminal class, they belong to the economic and governmental eliteAlso, it is not only the small minority of active syndicate members within the ruling class who profit from crime interests will not be penalised those that do will not be content to legal sanctions. Marxists, such as Chambliss and Mankoff, see crime as a natural product of capitalistic society. Both argue that the capital economic system generates greed, self-interest and hostility which mo tivates many crimes in all levels of society.Members of all strata use whatever means and opportunities their class position provides to commit crime. Thus, in low income areas the mugger, the pusher, and the woman of the street use what they have to get what they potful. In higher income brackets, businessmen, lawyers and politicians have to a greater extent effective means at their disposal. SPECIFIC CRIMES, SPECIFIC CLASSES? In a competitive society people need to look after themselves in order to survive. D. Gordon in Class and the Economics of Crime (1976) argues that crime is a rational phenomenon.He as well stated that the selective enforcement of the law serves to maintain ruling class power, to reinforce ruling class ideology, it gives the conceit that criminals are mainly located in the working class. This serves to divert attention from ruling class crime. It can also direct a part of the frustration and hostility produced by this item onto the criminals within their admit class. Additionally, it diverts the attention of members of the subject class from their exploitation and oppression. It directs a part of the frustration and hostility produced by this situation onto the criminals within their own class.It also serves to divide the subject class, particularly in low-income areas, where there is a mark for people to see their enemies as criminals within the their own class. Study of crime may show that sympathies tend to lie with the criminals. For the Marxists, their political views result in condemnation of ruling class crime and a beneficent treatment of the crimes of the subject class. A. W. Gouldner in The Coming, Crisis in Western Sociology (1971) claims that interactionists have a romantic identification with the more exotic criminals.This identification by largely middle class sociologists (claims Gouldner) with the underworld colours their choice of research subjects, their perspectives and their conclusion. Accordingly, functiona lists, for specimen R. K. Merton Social Theory and Social Structure (1968) have been accused of bland liberalism. Mertons work is based on criticisms and reforms quite than condemnation and radical change. This may well have prevented him from questioning the system itself. As Taylor suggested in digression and Society (1971) questions like who made the rules in the first place? are important.

Event Design Proposal

Introduction We be an moment g overnment activity that is c solely(a)ed Eventastic. This progressncy consists of six visitd and propel man advancers that sw e trulyow drawed individually after finishing their studies. Due to the fact that we were sharing the aforementi angiotensin converting enzymed(prenominal) touch ons, vision and deputation we came to relieve oneselfher. Every manager took a big responsibility in accomplishing their role with professionalism and working on the apprehension towards a common goal. every the managers shit worked in a harvest-timeive stylus and our main counseling was on fulfilling the clients involve and expectations.We compulsion to thank Mr. van Driem for giving us the opportunity to develop the nonion and be part of the majestic Games 2012 in capital of the United Kingdom. Further much, we privation to thank our teacher Ms. Cromme, for her support and inspiration during the credit of our proposal. 1. Event Comp each 1. 1 D escription of Eventastic We atomic number 18 working with six professional circumstance managers since 2000. We atomic number 18 all specialized in our proclaim work field, as you feces agnise in the organization structure below. Because of our various cultures, we look at organizing an circumstance with disparate perspectives.Besides that, we all see a propagate of experience in the concomitant piece and work to holdher for almost 13 eld. Organizing the dopetery of the UEFA in tranquillise and organizing Queens mean solar day succession in Amsterdam are both examples of our previous events. We are committed to ensuring an event that brings exceptional results. We want the companies to not only love the experience of their event, but withal working with us. 1. 2 Organization graph pic pic 2. Concept London surpassings pic Our theory is the Dutch flag where by each color stands for close tothing different ? cherry base be associated with fire, which stands for the Olympic fire and in that locationfore the Olympic games, which should take in break through in the Netherlands in 2028. Furthermore the Olympic games are standing for an inter terra firmaal rollicks event. The red part of the flag stands in regards to the aim of hosting the Olympic games in the Netherlands as s rise up as for the international openness of the Netherlands. ? White send packing be associated with wind, which stands for novel ideas and innovation. This color should take the stand the innovation of Holland? s products and companies. high provoke be associated with water, which stands for life or managewise survive. The Dutch flag is surrounded by an orangeness frame, which stands for the Dutch feeling and experience and furthermore it slew be associated with our shibboleth See the orbit through Dutch eyes. 3. Venue Management 3. 1 distribute to note 3. 1. 1 fair game ag sort out When it comes to the objective stem, it after part be verbalis e that the companies or masses from the take aim concourse are very important since they may be the cap satisfactoryness customers for the event and in that location are lots of opportunities to collaborate with them.Since the subject is magnetic declination & Dutch Leisure and Hospitality, the target group for B2B is hotels chains that nation sack up make demarcation line with. These hotel chains puke murderer packages to an another(prenominal)(prenominal) customers and deplumate them in an easier appearance. At this point, tour operators are also important since they can armed service to offer packages including transit, read estimablement and so on. They depart contribute to study concrete offers for the customers. Booking agencies can pull off preenments related to the jeopardy in the events.They can supply temporals demote care speakers and so on. In addition, viands and swallow indus hear is also important since it has some advantages to outsource cater companies. It is more effective and cheaper. In addition, event planners/agencies, marketers and sport events pick up the place in the target group. With the servicing of these target groups which can also be seen as potential customers that are aimed to attract to the event, the event result be a legal platform for them to setting upstart good deal, do net income and strength the relation moves within the industry.The companies and people from the target group have the opportunity to fulfil each other and do some business. They can also see what competitors do. It is also a unafraid opportunity for them to follow new trends and developments of the industry. They can also advance their new or already existent products. In addition, this event would be the best opportunity for Olympia 2028 in Holland to call down to the country and get the uttermost benefit out of it. And these people are requisite for the event so that the objectives below go out be reachedTo p romote Holland as venue for international sport events and conventions. To lobby for Holland as venue for European and World Championships. To promote the Dutch business sector Sport. To increase the Dutch export of products & work of the Dutch sport industry. 3. 1. 2 Guest speakers As at that place are six topics in our event, it is purview that it would be ideal to have six guest speakers for the seminars. The topics are carryn again as follows * Sport & Dutch Design & Architecture * Sport & Dutch Products Sport & Dutch Destination Market * Sport & Dutch Leisure and Hospitality * Sport & Dutch Medical Technology & interrogation * Sport & Dutch viands For each topic, in that location go forth be one guest speaker who is from a leading come with and is following trends and developments within the industry. The guest speakers should attract the attention of the guests but at this point, it can be s advocate that it is almost not possible for one guest speaker to attract the attention of all guests as they would be from different fields.Thus, the best thing to do is to maximize the attention level for more guests. When it comes to benefits that twain guest speakers and guests pull up stakes have, it can be said that the guest speakers give have lots of benefits although they pass on not be paid. They volition have the chance of meeting with new people and companies and/or establish their marryions. Undoubtedly, for a guest speaker from a famous brand, it is not necessary for him/her to go into his/her political party to the guests since they are already grapplen and reach a prominent point in the industry.However, there are still some advantages for guest speakers even from a famous brand, like to introduce new products and services. With the help of this, the people or the company get out have the chance to meet with potential customers both from guests and from other guest speakers and to make some business with them. It would be a nice an d effective opportunity for them to introduce their brand or new services and products in business to business part of the event. On the other hand, it is necessary to analyze how the guests allow get benefit from participating to seminars or why they are flood tide to the event.Guests are potential customers from the industry and thats why they are there. Thus, it would be so useful to see new trends and developments within the industry. It is mutual they can get benefit from the guest speakers and the other guests at the uniform sequence. When it comes to specify the guest speakers for the B2B seminars, it is necessary to consider the last trends and developments within the industries. With the help of this, the attendance and attention of guests will be increased.For each subject, the information of guest speakers is stated as below. Guest verbaliser 1 Sport & Dutch Design & Architecture Guest Speaker 2 Sport & Dutch Products Guest Speaker 3 Sport & Dutch Destination Market Guest Speaker 4 Sport & Dutch Leisure and Hospitality Guest Speaker 5 Sport & Dutch Medical Technology & Research Guest Speaker 6 Sport & Dutch Nutrition Time solar day 1 Day 2 and Day 3 Day 4 9. 0 am Big opening event with 3D Projection 10am Opening of bespeak at the Opening of Exhibition at the Opening of Exhibition at the Holland phone line forward motion offer Holland transaction Promotion House Holland byplay Promotion House 11am offset printing refresh of steepish ships are offset of all Round of lanky ships are First Round of lofty ships are leaving leaving leaving 11am 12noon Seminar on steep ship Seminar on Tall ship Seminar on Tall ship 12noon 1pm Sightseeing on exalted ships Sightseeing on tall ships Sightseeing on tall ships 1pm 3pm tiffin on clip to ne twainrk Lunch on time to network Lunch on time to network 3pm Tall ships arriving at Woolwhich Tall ships arriving at Woolwhich Tall ships arriving at Woolwhich sour grass Pie r Pier 3pm 4pm Cleaning of the tall ships Cleaning of the tall ships Cleaning of the tall ships 4pm Second round of tall ships Second round of tall ships Second round of tall ships departing departing departing 4pm 5pm Seminar on tall ships Seminar on tall ships Seminar on tall ships 5pm 6pm Sightseeing on tall ships Sightseeing on tall ships Sightseeing on tall ships 6pm 8pm Dinner and time to network Dinner and time to network Dinner and time to network 8pm Tall ships arriving at Woolwhich Tall ships arriving at Woolwhich Tall ships arriving at Woolwhich Pier Pier Pier 8pm 10pm Cocktail party at the Holland Cocktail party at the Holland Thank you speech and closing Business Promotion House Business Promotion House firework Facility description 3. 1. 4 billet During the B2B event two different location are used the Holland Business Promotion House and tether Tall ships. The Holland Business Promotion House which is located at the Woolwhich pier in London is the array field of force where also the opening takes place.The stands of the exposition will be for clients which HBPO invites and for guests who booked the red packages for the B2B event. The tercet Tall ships are build up and decorated for the business meetings. Each of them has a capacity of close to cxx people. To guaranty a good atmosphere to network the capacity is decreased down to 80 guests per ship. All meeting facilities has Flipcharts, pad and pens, Laptops, PA system with microphone, cyberspace connection and more are on the Tall ships. These stuff are rented from the Nautisch Evenementen Bureau. In the appendix there are Floor plans of the tall ships and of the Woolwich peer where the Holland Business Promotion House is build up. 3. 1. 5 decoration Holland Business Promotion HouseDuring the wholly Business to Business event the different locations are decorated according to the sentiment the Dutch colour. Due to the fact that it is a business event it is necessa ry that the decoration is discreet to many colourize and to many decoration material look not professional. At the outside of the building there are Dutch flags and an orange carpeting in front of the grip door. Additionally to the array stands that are decorated individually by the prudent companies there are flowers like red, white and inconsolable tulips. Furthermore all employees are wearing orange ties, bow ties or scarves. Also the cove lightning in the insight of the building is decorated in orange.From the Holland Business Promotion House leads a carpet in the colour in of the Dutch flag out of the building. After a couple of meters it splits into one carpet for each color which leads the guests directly to the Tall ships. According to the different associations with the colors red, white and pitiful there are flambeaus at the portal of the red ship, about two meters high classic windmills at the enamor of the white ship and lighthouses at entrance of the blue shi p. Tall ships The employees at the entrance but also inside of the ship is dressed in a formal way with orange ties. The atmosphere is amongst other things because of warm light very friendly.The beamer that is also used during the presentations of the guest speakers projects pictures and brusque clips about typical, historical or modern Dutch contexts. The rest of the decoration divers from the different ships like for example that there are red tulips on the tables of the red Tall ship and other colors on the other ships. On shelves there are all kind of Dutch books and some pictures show impressions of the Dutch culture. Additionally to the Dutch flag that decorates the Tall ships small flags of all countries that part of the Olympics are shown on the ships. Hotels To let the customers of the Business to Business event be part of the concept the Dutch colors during the whole period also some parts of the hotel are adapt to the concept.As an example the slogan see the world thro ugh Dutch eyes is as an eye catcher written down on the keycards ( and the ring of the booster). Impressions 3. 1. 6 Build-up and break-off Information about coming exhibition guests needed 15th of July Tall ships decorated in Vlissingen on the 17th of July. Before they leave at the 20th of July. (decreases transportation costs) Opening 27th of July jam Date Function Position Number Employees Duration (in days) 3 Tall Ships 17. 07 19. 7 Organization - 1 3 (per ship) Build-up Electrician 3 (1) 1 Build-up Sound, Video, inflame 6 (2) 1 Build-up Set-up 9 (3) 1 Decoration - 15 (5) 2 HBPH 24. 07 26. 7 Organization - 1 3 Build-up Electrician 3 2 Build-up Sound, Video, Light 3 2 Build-up Set-up 12 2 Decoration - 5 1 3. 1. 7 Food and deglutition For the Food and potable part of B2B, it is thought that the guests will have the breakfast at the hotel. So there is not anything to do with the breakfast for the F department. The guests will have a welcome cocktail every day in the tall ships. in that location will be snacks, appetizers and soft drinks too. The guests will have luncheon or dinner party at the tall ships according to their time of trip. All these things which called above will be guiltless for them in tall ships. In the exhibition house, there will be beverages, snacks, appetizers and nourishment. The snacks will be free.However, the beverages and feed will be paid at the whole day. It is thought that the company will make quislingism with La Place in the exhibition house and they will give the ten percent complaint from their revenues to the event company. After tall ship trips, there will be Business Networking Cocktail in the exhibition house. The beverages and cocktails will be free in these closing cocktails. For the menu list of welcome cocktails, Business Networking Cocktails, lunch and dinners, the concept of Dutch flag tried to be utilise. Lots of the fare and beverages are red, white and blu e which just fit into the concept. There are also handed-down Dutch food in the list.However, there are still some food and beverages which are not from the Dutch flag concept and traditional Dutch food or beverages. Again, here it can be said that it still can be considered as carrying the survey of Dutch flag concept, the color of red international. There are some examples and images of food and beverages which are traditional in the Netherlands or fits to the Dutch flag concept Dutch Dessert served in a double glass. On the bottom there will be blue colored busted ice, above that a glass with the dessert in it. First a white level with coffee bean mousse. Plus a level with strawberries. So you will get red white blue. Tiny smoke-house. take in food like gerookte paling are typical Dutch fish. In this moment it is very smart to smoke your own salmon or eel (paling). Smoked stands for fire, so this refers to the flag (red fire). It would be a heavy(p) idea to have a plac e for a smoke house, where they can get smoked fish. Further, they can also get Dutch fish like oysters and mussels from Zeeland. This stands for the water which refers to the flag (blue water). carmine, white and blue cotton plant candies (a sugarcoat made by spinning sugar that has been boiled to a high temperature). Cotton candy is typical Dutch and you can make it in every color. Dinner and more stampot and klapstuk, sudderlapjes and draadjesvlees. Plus pancakes (also for breakfast), poffertjes and oliebollen. lay off with flags in it (cheese is typical of the Netherlands). When they make ones round with dinner-trays, they can put a Delfts blue dish towel beneath it. Orange tompouce Orange flag cake Orange puffs Orange cooky (normally it is an pink cookie with glazing, but now you do it with orange. Above that every cookie has a head of one of the players of the Netherlands). Bitterballen. With ternary types of sauces kurry/kethup (red), mayonaise (white), blue che ese (blue) Beverage Cocktail Raisin the world.Bols Amsterdam 1575. Flavour is not just an ingredient for a drink it is what makes a moment, a night or a conversation remarkable and memorable. Flavour is what tickles your head and inspires you to express your creativity and joy for life. That is where Bols is standing for. To experimenting with ingredients and finding new recipes. For our concept we make our own flavour, our own cocktail with typical Dutch Jenever. Within this cocktail blended Dutch Jenever, sweet red Vermouth, Orange succus and Bols cherry Brandy. *Orange bitter *Jus dorange *Orange beer (you get this with a drip in the glass, before tapping the beer) 3. 1. 8 parcelsThe invited guests of the business to business meeting will have the chance to purchase one of threesome different packages with different inclusions for the event. White package The white package is called so because next to the event itself a discount for a flight is entangled. The flight stands f or wind which can be associated with the color white. Package Inclusions 1 seminar with dinner or lunch and sight seeing Opening and closing party Cocktail Parties entrance exhibition neglect for the flight Blue Package This package is called the blue package due to the reason that a hotel layover is included as tumesce. The hotel is located at the London Docklands and the guest can taste the beautiful Thames objet dart having breakfast at the hotel.Due to the location right at the water, this package is called the blue package. The available hotels are any the Novotel London Excel or the Crown Plaza London Docklands. Package Inclusions 1 seminar with dinner or lunch and sight seeing opening and closing party cocktail parties Discount for the flight 3-night hobble at Novotel London Excel shipping to and from the hotel rose-cheeked Package This package includes a stand at the exhibition which will take place during the four days of the business to business event. The visitor has the chance to show its passion for his products. Due to the fact that passion can be associated with the color of red, this package is called the red package. Package Inclusions seminar with dinner or lunch and sightseeing opening and closing party cocktail parties Discount for the flight 3-night stay at Novotel London Excel Transportation to and from the hotel exhibition stand 3. 2 Business to Consumer 3. 2. 1 Target group Our target group for the business to consumer event is very broad(a). Because of the different stages (red, white and blue), the target group is also very wide. At the red field there will be a waylay area, where people can let loose and listen to lounge harmony. The target group for this area is almost everyone who loves to relax and nice music. At the white area there will be a great show with DJs and proceedings.For this area the target group are people who like to party and step up music. At the blue area will be all about water, with a foam party, showers and water balloons. The target group are people who like dance music, while sleep withing water in different ways. 3. 2. 2 Program The program of the B2C event will be one time in a week. In total there will be two fetes during the Olympic Games. Over all, the process sash the selfsame(prenominal) for every day. The fetes are in order to celebrate the Dutch achievements. In the tables below you can find the program for the fete area, which is divided into three areas red, white and blue. An overview of the different areas can be gear up in appendix. Red areaWhen the visitors are tired from a full day of party and fun, they can take some time to recover in the red area. People who need a smooth moment to come down and just need a break, are at the right area. present they can recognize that they are participating the most great full event in the world. The music that will be played is typical lounge music, which are known from the beach clubs in the Netherlands. Durin g the coolness out, there will be fire- living show guys who will entertain the lounging guests. At the end of each day, there will be firework, which starts with colors red, white and blue and ends with only orange. Figure 3. 1 fire breathing White Area Dont miss out on the best DJs and greatest performers, while celebrating your nations achievements You will enjoy the greatest party in the world. You might even catch the Orange Fever. This stage is dedicate to celebration and party. The combination of good pop music and a good atmosphere, creates a perfect experience for all guests. Figure 3. 2 White area Blue Area During the Olympic the hot summertime days and the enthusiasm could be very exhausting. When the visitors need some refreshment they could go to the blue area. They can enjoy the foam-party, cold showers or participate in a water balloon fight. It is perfect to meet some new people and to refresh. Figure 3. 3 blue area, foam-party Time Action 1215 Opening field S tarting with house music 1230 2300 Start with foamy Water balloon fights Cold showers All visitors can enjoy every area and every experience, in order to find out their own Orange feeling. Every area is related to one of the colors of the Dutch flag. The focus of the B2C concept definitely lies on building long lasting relationships by use the strongest connection tool in the world Fun Facility description 3. 2. 3 LocationThe location of the feast will be Greenwich. The festival will take place two days and it will include 20. 000 people. Why Greenwich? The location of Greenwich is perfect for this type of festival. It has an great infrastructure and its reachable in any kind of way. It is six minutes by DLR (Docklands Light Railway from the London City airport. It also has an nice connection to high speed rail terminals but, also for the underground of London (Jubliee line Tube). Greenwich has also place for 2000 cars and coaches and It has shuttles to any kind of ac commodation in the neighborhood. Greenwich is also the location for many big festivals in London. -The Red Bull Air Race The UK leg of the Tour de France -The London Marathon So it has the capacity to handle a large festival like this. 3. 2. 4 Decoration The decoration in the three areas will also be in the colors of the Dutch flag. Since there are a red, white and blue area, the decoration will also be in the color of the area. The Greenwich area will be deposited, so there will be two entrances. At the entrances there will be 2 Dutch flags and a large orange carpet at each entrance. amongst the trees there will be banners with our slogan on it, to make sure everyone knows what the festival is about. ? At the red area there is a lounge area with couches and beach chairs.There is a large red carpet underneath those. Furthermore in the optic of the area there is sand on the ground to create a beach atmosphere. ? At the white area there will be a stage for all the DJs and performanc es. This stage is white and is decorated with Dutch flags. ? The blue area is divided in two places. The premier place has a large blue carpet with two big foam machines next to it. This is the carpet where the foam party takes place. On the other carpet there is a possibility to just enjoy water. People can have water balloon fight at this place. 3. 2. 5 Build-up and break-off The building up of the business to consumer event starts about one week before the first festival.In this time the stages are creation build, the F&B will be prepared and the place will be sold. Furthermore there will be taking care of the decoration, the toilet areas and the different areas (red, white and blue). After the event is through, it will take a couple of days to rebuild everything and remove all the above. 3. 2. 6 Food and beverage Food All the areas will have a food act. This food court will exist from different kinds of food. There will be one food suppliers who takes care of all the areas. t his is to make it easier for both sides. There will be one manager who is responsible for the food courts. The food courts will exists of Fish and chips Let the people know that we are still in London Snacks Typical Dutch frikandellen, kaassouflees, kroketten Frites Typical Dutch frits Cheese stand Typical Dutch cheese On this festival there will be food served just like any other festival in the world, but there will also be specialized food on the Blue area, such as ? Slush puppys Ice cream ? Dutch fish (haring) These stands will also be provided through the food supplier. Eventastic gives the food supplier the freedom to sell their own food. Therefore Eventastic gets 30% off the profit. The food supplier does not has to worry about the stands, they will be provided. Beverages The drinks will be served by our own offers. The drinks will be served by using the coins system. Every guest can buy an do of coins. Price for one coin is 4. The drinks that will be served are standi ng in the table below. 3. 2. 7 Merchandising We arranged a sponsorship deal with the Jack & Jones, which is a clothes store in the Netherlands.When we promote the brand on the Olympic Games, they give us a discount on the cost terms of 40% for the t- togs and the caps. For the typical Dutch goodie pop out, we include an orange flute, information paper about the Olympics, orange balloons, a cookie (gevuldekoek). ? Orange shirts ? Orange caps ? Typical Dutch goodie bag ? Water pistols ? Sunglasses 3. 2. 8 Packages Red package (65) Only an entrance ticket for one day at the festival OR two days at the festival (then it will be 100). When they book their tickets within the first 8000 tickets which are sold, the worth will be 60 for one day. White package (175) Entrance ticket for one day at the festival (65) Included a return flight with Ryan-Air, when it is a flight within Europe. otherwise they get a discount of 30% (100) Blue package (235) Entrance ticket for one day at the f estival (65) Included a return flight with Ryan-Air, when it is a flight within Europe. other than they get a discount of 30% (100) One overnight stay at the Orange bivouac (60) Orange package (585) Entrance ticket for two days at the festival (65) Included a return flight with Ryan-Air, when it is a flight within Europe. Otherwise they get a discount of 30% (100) Overnight stay at the Orange Camping (400 for 7 nights) Included breakfast for all days (20) 4. Human Resources 4. 1 StrategyThe human resources within the company is a well-organized department that tries to motivate its workers as the first aim. As the company organizes events, the human resources is responsible from hiring new eployees, human resources planning, job screenings, employee choices, education and improvement, performance evaluation, working relations, healthy and safety, employee and employer relations and so on. The department tries to motivate its employees and tries to increase productivity. It i s tried to get maximum benefit from the employees skills, knowledge and capabilities to reach the efficiency and then effectiveness. The department tries to have the employees motivated and satisfied from their work both financially and psychologically.The quality of work is tried to be increased so that the motivation and the forwardness to work should be stable. For all these, some orientations and trainings are organized for the employees to follow new trends and developments and keep them on tie. And when it comes to concept, it can be said that it is the Dutch flag and each color stands for something else. Red is Olympic fire, international, Olympic Games 2028 and white stands for wind, new ideas, innovative and blue represents water, life and survive. And orange represents the Dutch feeling and can be seen as a frame of the flag. At this point, it can be said that the department is very innovative and come up with new ideas with the help of following trends and developments w ithin the industry.It is tried to prosecute only Dutch people and people who can see the world through Dutch eyes. In addition, it is needed every employee and volunteer to speak also fluent English so that they can introduce the Netherlands well to people or customers from all around the world. When it comes to orientations, the aim of Olympic Games 2028 is tried to be imposed to the employees and to promote the Netherlands will be reached with the help of them. 4. 2 Outsourcing Apart from volunteers, the company will outsource the employees for protective cover and skillful departments. The reason is that these departments need more skills and render more heavy and prominent work which cannot be considered as easy as other departments like F&B.For cleaning and maintenance, the company will have volunteers. For the F&B part, the company will have two chefs to cook on tall ships. However, it is still needed to have volunteers to serve food and beverages. In addition, the supervis ors will not be volunteers the company will hire and pay for them since they need to have some specific skills to manage the volunteers and subordinates. Selection Recruitment and selection for the departments are going to be done with by the human resource department. The company will outsource the catering company and security. Supervisors for food and beverage will be paid employees. And the rest will be volunteers for the event.At this point, it can be said that all the employees should have at least(prenominal) some specific aspects as follows ? Between 21 and 35 years old ? Fluent Dutch and English ? Eager to work ? honorable discourse skills ? Experience of work Training When it comes to training, it can be said that the employees will be skilled before the event by the human Resource department with the help of the managers. The trainings will take place one week before the event. They will be informed about all details of the event so that so that all the things will go smoothly. Accommodation and Motivation There are some benefits for employees who will work in the event. They will have the chance to know each other and have an unforgettable experience.The housing will not be provided for employees however the employees can have the breakfast as a breakfast buffet with the others and they will have the lunch and dinner in the area. The department will give them tickets to get the food and beverages. 4. 3 Volunteers Instead of hiring employees, having volunteers is the best option for the event so that the company can decrease its costs. The volunteers can be found with the help of an advertisement on the website of the event. The people can send their CVs directly from there. At this point, it can be said that all the volunteers should have at least some specific aspects as follows ? Between 21 and 35 years old ? Fluent Dutch and English ? Eager to work Good communication skills Selection This time, the Human Resource department will do the selec tion according to the criteria. They will make interviews with the people who applied to be a volunteer in the event and then the selection will be made. Training Trainings will be implemented for volunteers one week before the event. However, the volunteers who will work for B2B event will need more time for training as it is more important. The HR department will manage the trainings with the help of facility manager. They will have the trainings for the subjects like hospitality, communication, bar skills and waiter-waitress skills. Accommodation and MotivationThe volunteers will stay at the Camp Sites which will be provided by the event company. The Camp Sites will be close to the event area and by doing this the transportation expenses will be avoided. In addition, the volunteers will have the breakfast in the camp sites as a breakfast buffet and they will have the lunch and dinner in the area. The department will give them tickets to get the food and beverages. There are of co urse some benefits for volunteers to work in this event. First of all it is an unforgettable experience for volunteers which will bring self-enjoyment. In addition, it is a good opportunity for them to put their take over as a volunteer experience. 5.Sponsoring Eventastic will approach different kind of sponsors. For the sponsors it is necessary to connect to our concept the Dutch flag. The potential sponsors are divided in Business to Business and Business to Consumer. 5. 1 Business to Business For business to business we would like to have Philips as a sponsor. Philips is already a well-known company, but at this event Philips can highlight another side of the company. The Olympic games try to be a sustainable as possible Philips has also a strong focus on sustainability. Being the sponsor of this event, Philips can promote that they are sustainable. Also they get a stand at the exhibition.The event will get in return that Philips can arrange the light and sound equipment that is needed. some other potential sponsor for B2B is AVIAREPS tourism. This is a company that takes care of destination marketing for the Netherlands. This company can help us with the marketing, by promoting the festival on their website. In return they will get free advancement and they can get a stand at the exhibition. 5. 2 Business to Consumer A potential sponsor for the festival will be Radio 538. This is a very famous radio station in the Netherlands, who are very popular with people at different ages. Radio538 can sponsor the festival to arrange the music in the blue area.They will get in return a very wide publicity and that may increase the amount of listeners. Also their brand is written on the back of the shirt of the employees. Another potential sponsor is Beach club Vroeger. This is a famous beach club in the Netherlands. They can arrange the beach chairs, couches, sand etc. for our lounge part in the red area. What they will get in return is free publicity and their bra nd on the back of the shirt of the employees. 6. market 6. 1 Promotion We will describe the several(prenominal) tools we are going to use to attract as many B2C and B2B customers we need to make this event a huge success. Through several canals the promotion will be made. In the table below you can find them Promotion Canal Visual B2C mettlesome flyer balloons with advertisements in all provinces earnings B2C Website (B2B and B2C) Twitter Facebook Hyves Visual B2C A flashmop in Amsterdam, The Hague, Eindhoven, Utrecht and Nijmegen (big cities). TV mercenary B2C On the Dutch television Radio commcercial B2C Radio 538, SlamFM Invitations B2B Personal invitation Application for B2B and B2C Smartphone download Visual B2C Advertisements on bus and train stations B2B invitation package To attract the B2B visitors, we created an unique and exclusive B2B invitation package. We would be able to reach our overall goal Positioning the Netherlands in the UK du ring the Olympic Games in London 2012 as a nation that produces high quality sport products and services, by making a good developed B2B program, alter networking and get introduced with the Netherlands. Thousands of worldwide fans will be attending all medal celebrating ceremonies.To make the invitation package more ad hominem, we will invite them through a special designed goodie bag, which will be send to them. The slogan on the goodie bag shall be see the world through Dutch eyes. In this way they will be more curious about our program. This invitation package includes a personal invitation letter (name will be hand written), pen and paper and an application introduction as well as an application coupon in order to sign up. Students from a Dutch University will develop these app as a case for school. The following information will be involved Program, with time schedule Maps Tickets Food and Beverage information Accommodation Infrastructure Transport Facts about the Oly mpic Games Facts about Dutch venues When the recipient does not have a smart phone, he or she can log in on the website with his/her personal code and the same information can be found. To make a good marketing plan, several subjects you have to consider that have to be included Competitors analysis Product description Market partitioning Pricing schema Promotional plan 6. 2 Competitors analysis Eventastic has two different kind of competitors. First of all the competitors for the company as an event organizer and the countries who are participating in the selection for universe a host country.The organization competitors ISS Events Eventure Octopus Eventurious Competitors of the Netherlands of being a host country Australia. Melbourne is considering a ask for either the 2024 or 2028 Summer Olympics. Canada vs. United States. Kenya These three mentioned above are potential host countries for the Olympic Games in 2028. 6. 3 Product description B2C The focus is on wha t is important within the Dutch culture. The B2C concept is focusing on celebrating the achievements together, where different nationalities will be involved. The most important Dutch elements will be showed to the guests the three colors of our flag (red, white, blue).Red also stands for the sunset, white for the beach we have in the Netherlands and blue for the uniting Sea. Thereby, the color orange, the famous Dutch artists and DJs, typical Dutch snacks and the famous festival experience. Connecting to our slogan see the world through Dutch eyes, we let the visitors see how the Netherlands celebrate celebrations. People who are attending this event have different kinds of needs and that is why we organize areas with different themes all at the same location. The guests are able to be involved at every area with just being in one. On the festival areas there will be screens, where they can see how the party is going on the other area. Thereby, people can tweet, so they will be co nnected with each other. B2BIt is important to promote Holland as a country that has a lot to offer, so connecting with each other is very important. The business to business concept is centre on giving the entrepreneurs a chance to network, at one place, with people from all over the world. The Netherlands will be promoted worldwide, due to increase the Netherlands visibility to a large amount of business audience. 6. 4 Marketing segmentation B2C It is important to know your audience, if you have to organize an event on a racing shell like the Olympics. Sport fans from all over the world is our audience for the B2C concept. We took a closer look at the customers, to discover if our concept meets the wishes and needs of our target group. So we selected some criteria to segment the audience.The research, to get to know how we can involve their needs into our concept, is ground on several segment criteria and the Euro Social Style. We divided the segment criteria into three groups Demographic Psychographic Behavior To get a more specific point of view, we divided these criteria into subgroups. Because we have two different kind of events, there will be two different kind of target groups. The Business to Consumer (B2C) target group will be described below. Demographic criteria The visitors who come to the Olympic Games are sport fans. These fans can consist of adults or young people. Age The young people, who are attending the Olympic Games, have the age amidst 16 and 25 years old.This generation, the young people who are born between 1977 and 1994, is called Generation Y. The adults have the age between 25 and 35 years old. Social class There is a high differentiation between the type of sport fans. This group consists of the lower, middle and higher class. The middle class group is the biggest one of sport fans and they want to spend currency to go to an event, so that is the group we are focusing on. This group is also called as Dink. They are younger couples of 25 years and older and have a double income and no kids. Psychographic criteria Personality Our target group are acquainted(predicate) with computers and internet and easily spends money.They have less time for leisure, so they buy things online (do their banking online and works at ingleside also in the weekend). They are quite egocentric, they life in a do it yourself culture. Furthermore, they are digitally oriented. They always want to have internet, wherever they are. Finally, they knows and feels exactly which brand is the right brand for them. Gen Y is pursuit more, after than just friendships. They want community to be understood, accepted, respected and included (the Australian leadership foundation). They get hold of to make realize what their peers expect of them and their self respect often rests on how well regarded they are in their group. They are very loyal to their friends (Kotler, 2009) LifestyleFor this target group, it is important to follow up on trends. Generation Y is an attractive group for marketers, because they always want the newest of the newest. Some interests are that they like to spend their spare time the most on going to a party (74%), listening to the radio (74%) and going to a image (72%). They are also interested in sports and healthy food. Behavior Consumption Generation Y is not raised in a time of financial crisis. The younger people do not have financial responsibilities their parents, the baby boomers, have a high income and they are raised in a time of using credit cards and loans. That is why their consumption behavior is high.Because of the fast technological developments, there is a high change of products. Generation Y always want to have the newest things, so they change their products very fast. They are free to invest a lot of money to get involved into a certain(a) group. Brand loyalty When it comes down to brands, they are not very brand loyal. Because they want to follow the trends, so th ey want to buy the trends which is trendy in a certain moment. Sometimes they want to wear a specific brand, because then they have the feeling they belong to a kind of group. Marketing segmentation B2B An event like the Olympics has an enormous scale with people, so it is important to know the audience. Our audience comes from all over the world.We selected some criteria, to make our audience more specific for out B2B concept. We took a closer look at the business people, to discover if our concept meets the need and wishes of the target group. In this way, we know how we can involve their needs into our concept. It is based on several segment criteria and the Euro Social Style Demographic Psychographic Behavior Demographic criteria The target group of our B2B concept consists of business people. These are the sister Boomers and Generation X. Age Generation X have an age between 35 and 46 years old, they are born between 1965 and 1976. The Baby Boomers have an age between 47 and 6 5 years old and are born between 1946 and 1964 Social classThe Baby Boomers are in all kind of different classes, but we will be more focused on the prosperous and better educated segments. During a lot of years they have a lot of nicknames, such as yuppies, yummies, dinkys, DEWKs and sloppies (Kotler, 2009). The Baby Boomers belong to the welfare or higher social classes, because of their parents. They had enough money and a high education, so they could send their children to school. This also applies for Generation X. Psychographic criteria Personality The personality of the Baby Boomers in general exists of that they are independent, active, ambitious and career oriented. They always want to be informed about the news and they are interested in classical music, health care and travelling.On the other hand we have Generation X, who want to remain traditional families and want availability for their children. They created a more cautious economic advisedness, because they grew u p in an economical crisis. They want to be informed about the regional news and are more aware of products prices. Their interests are music, movies, travelling and raising their kids. Lifestyle Every day, the Baby Boomers are watching television for 2 or 3 hours, of whom 61% is interested in Dutch television (NL 1). 84% of the Baby Boomers uses internet. To comparability prices, they make use of advertisements or the internet. Because they have enough money, they can make life comfortable for themselves. They go more than once a year on a holiday.Generation X is more busy with see family and friends, shopping and going to a movie. As well as the Baby Boomers, they compare prices on the internet and watch television for 2 or 3 hours every day, but they have more interest in RTL4. The biggest difference between these two, is the interests and income. Behavior Consumption The most Baby Boomers are doing their purchases at the Dutch store Albert Heijn. Is there is a discount at anoth er shop, like Aldi, C1000 or Lidl, they will go to that store. Most of their money is spend on hot meals, going out for dinner, computers and holidays. Generation X does the same thing with their purchases and their spending pattern. Brand loyaltyTo buy well-known brands gives both of the generations a certain status. They stick to a brand, because they are used to it and know exactly what they deliver. 6. 5 Pricing strategy B2C It is important that there is a good price for the customers, because they have to buy the ticket. That is why Eventastic uses buyers perception of value as the key to determine. First we analyze the customers needs and value perception. A price is set to agree the customers perceived value, based upon the needs and value perception. Visitors want some experience during the event, so they want value for their price. If it is worth it, they are willing to pay a high price.So quantity and quality have to be equal. pic Figure 6. 1 pricing strategy To attain m ore specific objectives, for example to attract as much as B2C guests as possible, Eventastic uses this price strategy. If there will come more people to the festival, the more the Orange feeling is presented. B2B As been mentioned above, it is important to create a good price for the customers. Therefore, you have to understand the value of a product or service completely. First you have to analyze the customers needs and value perception. So with this, the prices will match with the customers perceived value. The target group of our B2B concept is hotel chains that people can make business. he target group for B2B is hotels chains that people can make business. To attain more specific objectives, we uses this price strategy to attain more specific objectives (see picture above). 6. 6 Promotional plan Advertising Sport magazines Internet Flyers Brochures Newspapers Advertisement published on busses, in London and in the Netherlands Broadcast advertising Media Relations hunti ng expedition Press releases through the internet Promotional activities Sponsorships Merchandising Orange shirts Orange caps Typical Dutch goodie bag Water pistols 7. Risk analysis The B2B event takes place at two different locations the Tall ships and the Holland Business Promotion house.The B2C event takes place at the festival area in Greenwich at the orange festival plaza. There are a couple of risks that Eventastic needs to be aware of amongst others financial risks, legal risks and technological risks. A general risk is the Weather. London is well known for the fact that it rains very often also during the summer. In the HBPH and within the Tall-ships it is not necessary to calculate this risk because it is inside. For the outside area between the ships and the stand deck on the tall ships pavilions and umbrellas are available. During the B2C festival ponchos can be bought. Furthermore is first aid equipment at all locations available and for the security a professiona l Security company is hired.Financial risks Bad occupation, accidents, damages etc are part of the financial risks Eventastic needs to be aware of. To minimize these risks 75. 000 for insurances and for 45. 000 for unexpected costs are calculated. Furthermore we try to sell as many tickets as possible before hand. Because of this you get preferably money in and can react on less bookings by compact the number of employees, food and beverage etc. To increase the number of early bookings until one week before the event customers get a small discount of 5. Legal risks To react on legal risks Insurances regarding employees and guests and possible risks like fire are available.Additionally Licenses and legal compliances are organized by specialist orange connection. proficient risks To minimize the technological risks Technological assistants are available at each location. If a computer or other technological equipment is broken that cannot be fixed by the technological assistants E vantastic is in communication with outside(a) organization if technical equipment does not work a company that delivers new equipment is reachable 1 7. 1 Crowd management Communication To manage a crowd in the right way is absolutely necessary that the communication is done in the best way that is possible. To do this each employee as well as volunteers will be informed about fire escapes etc before the events start.This will be done during a safety briefing before the events. The communication between staff needs to be good during the whole event. Because of this employees are connected with headsets during the whole events to guarantee a good communication. Another communication aspect is the communication between guests and employees. By using threshold points the communication to inform and guide the customers is optimized. If something happens all people will directly and clear informed by using PA system about what happens and what to do in a calm way. All Emergency exits hav e visible signs that are not just on walls but also at the exhibition stands, bars, snack bars etc.These signs are according to the target group available in Dutch and English Festival area A specific communication part of the crowd management are the brochures at the festival area which are available at the entrance and at the F&B areas. They give information about the program as well as an area plan including emergency exits. Control the compactness To accommodate the parsimoniousness it is necessary to know how many people can be at same spot at the same time. By doing this a maximum legal engrossment is at about 70%. 100% should be if 2,4 people are on one square meter. Holland Business Promotion House Just during the opening the density in the HBPH is higher.A maximum of 1920 guests are at the same time at the exhibition area. There is one bigger entrance that is also used as an exit and two emergency exits. All three exits are in different direction so that it would be eas y to leave the building (Appendix II). The HBPH has about 2. 000sqm. Exclusive about 650m? stage and exhibition stand there are 1. 350m? left that need to care a maximum of 1. 920 people. The security standard is a maximum of 70% density for events. Regarding to the mentioned figures during the opening the density would be 59% so under the security standard. 1. 920 people / 1. 350m? = 59% density Tall-Ships The Tall-ships have a capacity of 120 guests.To guarantee safety and a good atmosphere the capacity of each ship is reduced to 80 guests on one ship at the same time. Through security control and good communication between the employees at the entrance of the Tall-ships not all guests will enter the ships at the same time. That is why there will be no bottleneck at the entrance. Festival area To reduce the pressure of the crowed the tickets can be bought and print in advance though website. The festival area in Greenwich at the orange festival plaza has a size of 25. 000 sqm. The re from are about 5. 000 sqm for stages, shops, sanitay facilities etc. With a maximum number of expected guest of 10. 000 visitors a day the density should be 70% on 17. 000 sqm. Due to the fact that there are about 20. 00 sqm left the maximum density is definitely lower than 70%. But still there are some bottlenecks for example the entrance area. As it is visualized below the entrance and exit part is not the same so that there is no movement in two direction. Hence are the merchandise stands good visible from the entrance but not too close to the entrance. By doing this people do not block the entrance area and the merchandise is still close enough to the entrance. Figure 7. 1 entrance area support safety standards Eventastic does furthermore apply some safety standards like good visible signs with security exists, first aid, extinguisher etc that are of course also available. Tall-shipsAdditionally to the safety standards that are at all three locations the same there are life jackets available on the tall ships. Festival area At the festival area a Security check for weapons , fire work, glass etc. is done by a professional security company. Signs inform guests about reasons for the security check and about the way of doing it are clean from 20 to 25 meter before the entrance. There is a No glass policy to reduce the risk of injury because of glass on the ground etc. Moreover crowd control thru security and fences are down to ensure the safety of all guests and employees. 8. Financial 8. 1 Financial part for the business to business event Descrption of Costs Costs Percentage Marketing 90. 500,00 17% Adverts 60. 000,00 Publicity Costs 20. 000,00 put down Prints 1. 000,00 Websites 2. 00,00 Invitations 6. 000,00 Signage 1. 500,00 Decoration 25. 000,00 5% Rental Costs 37. 00,00 7% Technical Equipment 20. 000 Stands for Exhibition 2. 400 Shows 50. 000,00 9% 3D Projection Opening 40. 000,00 Firework 10. 00,00 Staff Costs 16. 350,00 3% Food and Beverage 216. 750,00 41% Lunch/Dinner on tall ships 152. 000,00 Networking closing party 60. 000,00 F&B for volunteers 4. 00 Drinks for Exhibition Hall 750 Transportation Costs 33. 000,00 6% Trasnportation of goods 30. 000 Transportation for volunteers 3. 000 Unexpected Costs 20. 00,00 3% Licenses etc 20. 000,00 3%